IN BRIEF: Dr Martens launches new global brand platform
Dr Martens PLC - London-based boot maker - Launches its new 'With Bouncing Soles' global brand platform to showcase its "refreshed visual identity". Says it has developed the new digital platform as an end-to-end elevated consumer experience, as it "helps consumers better understand Dr. Martens through richer storytelling, stronger editorial content and more seamless journeys between inspiration and commerce," instead of "simply making it easier to purchase products". Says the new ecommerce site is live in US and major European markets, and will go live in others "in the months ahead". Also says it is executing its new retail strategy, as outlined in its full-year results in May. Says this continues in Autumn with the redesign and relaunch of Brand Centre stores in Paris, Munich, New York City and Los Angeles. Says these ensure all its stores "have a clearly defined role in strengthening consumer engagement, building brand desire and supporting long-term growth." Read More