Sainsbury (J) Share Price (SBRY)

SBRY - Sainsbury (J) Investor Summary

Sainsbury PLC is a company most well known for its number of supermarkets which are all part of a large chain across the UK.

The company began a long time ago in 1869 where the first store was opened by the Sainsbury family in Drury Lane. By 1882 they had their own brand products and had formed strong alliances with local suppliers. They soon grew from this point simply by opening up more stores across the UK. They had their Hey Day in the 1980s when they were the most popular supermarket and no. 1 in the UK. However complacency ensured that the top spot was seized by fierce competitors, Tesco. They were closely followed by Asda. Currently these two supermarkets have the two largest chains of supermarket and compete directly with one another rather than other supermarkets.

Sainsbury are still the third largest chain of supermarkets. They have followed the lead of the two supermarket giants and also have interests in property and banking similarly to them. They have branched out in similar areas and are no longer resting on their laurels. In 2005 they re-launched the brand with the successful 'Try Something New Today' campaign and teamed up with Jamie Oliver. This high profile campaign has seen an upwards trend in their sales. Indeed this financial year increased sales by around 75 million and a there was a healthy net profit of 329 million. Sainsbury PLC is listed on the London Stock Exchange and is a constituent of the FTSE 100 index. They also openly share their financial movements and update interested parties regularly on their site.