3rd Jun 2026 11:16
AG Barr PLC - Cumbernauld, Scotland-based soft drinks maker under Irn-Bru, Rubicon and Boost brands - Announces the launch this week of an "iconic advertising campaign to increase awareness of Irn-Bru across the world", ahead of Scotland's national men's football team competing in the 2026 World Cup. This year is also the brand's 125th anniversary. Says the consumer campaign will extend across the summer and include TV advertising, social media, and in-store and depot merchandising, and is designed to reach 96% of adults in Scotland. Also expects the campaign to "actively increase awareness across England and Wales," seeing this summer as "a big commercial opportunity to extend the reach of Irn-Bru across the UK" and globally. Notes that only around 40% of Irn-Bru sales are outside Scotland. Says it is proactively seeking to increase penetration and sales, and has made good progress over the last six months in growing the brand's distribution points with English and Welsh retailers. Read More
