IN BRIEF: Brave Bison acquires Engage; trading in line for full-year
Brave Bison Group PLC - London-based digital advertising and technology service provider - says it has agreed to acquire global sports and marketing company Engage Digital Partners Ltd for up to GBP10.6 million consideration. Deal comprises an initial GBP2.1 million enterprise value and GBP2.0 million equity consideration, as well as GBP6.5 million contingent consideration over three years subject to performance conditions. Executive Chair Oliver Green says: "Engage boast an enviable client roster...and deep expertise in sports media and digital content strategy. This combination comes at a time when rights holders and sports federations are looking to maximise their IP, boost fan engagement and really drive commercial performance using a more data driven approach." Read More