IN BRIEF: Mirriad shares soar on new contract with "major" US network
Mirriad Advertising PLC - London-based provider of in-content advertising technology - Enters master licence and services agreement with "one of the world's leading multinational mass media entertainment companies," a "top three" network in the US. Mirriad will use its platform to identify opportunities for virtual product placement and add in-content advertising to the network's content. Mirriad is currently working with nine of the "top 20 US advertising spenders", and expects the new agreement to "pave the way to significant additional inventory". It plans to initiate the first phase of standard implementations of its solution in the fourth quarter. Read More