IN BRIEF: dotdigital adds Microsoft AI to customer data platform
25th May 2023 14:21
dotdigital Group PLC - London-based online marketing company - Launches series of enhancements to its customer experience and data platform. These include the launch of an artificial intelligence campaign creation functionality powered by Microsoft Azure's OpenAI GPT-3.5 service. Company says this will help marketers improve campaign content, save time and maximise customer engagement. dotdogital has launched a new machine learning-driven set of predictive analytics to analyse customers' purchasing habits and produce actionable insights, such as which customers are likely to spend the most over time. Read More