IN BRIEF: World Chess launches TV programme to improve accessibility
World Chess PLC - London-based chess promoter - Launches The World Chess Show, a TV programme featuring top players, behind-the-scenes coverage and tournament streaming, to air in 156 markets across 53 networks. It represents a "premium marketing opportunity" for brands targeting an "affluent, intelligent audience", with a projected 12:1 return on investment for sponsors and advertisers, says World Chess. The show will also promote World Chess' online chess platform Chess Arena. Read More