Q1 Trading Update

15 April 2026

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the "Group")

Q1 Trading Update

EBITDA positive trading leading to cash flow generation

Silverbullet (AIM: SBDS), a provider of AI-driven digital transformation services and products, is pleased to provide the following trading update. The Company has made a positive start to the year, delivering strong growth across the business following the implementation of its updated structure and strategy. This has supported improved operational focus and enhanced client delivery across key regions.

Revenue for Q1 2026 increased by 22% compared to Q1 2025, with performance ahead of internal expectations at 9% above budget. This growth has been achieved alongside improved margins, reflecting a continued focus on higher-quality revenue and operational efficiency. The Company has seen notable expansion within several key accounts, alongside increased renewal rates across its broader client base, demonstrating the strength of its client relationships and the value of its offering.

As recently reported, Silverbullet secured several new client wins during the period, including a major European airline and a global marketing and technology partner in the Asia-Pacific region, further strengthening its international footprint.

Following the cost restructuring implemented at the end of 2025, the business is well positioned to drive further productivity gains, including leveraging artificial intelligence capabilities to enhance efficiency and scalability across its operations.

The Company is pleased to report that it has achieved positive EBITDA in Q1 2026, marking the first reporting period that it has traded profitably. This represents an improvement of £700,000 compared to the prior year period. Management expects this positive EBITDA performance to continue and anticipates the business will be cash flow positive from the end of Q2 onwards.

The Board remains confident in the Company's strategy and outlook for the year ahead. Full year results for the year ended 31 December 2025, together with a more in-depth trading update are expected to be issued by the end of H1 2026.

Commenting, Ian James, CEO of Silverbullet, said:

"Our strong start to 2026 reflects the impact of the structural and strategic changes we made last year, delivering growth, improved margins and performance ahead of expectations. It is encouraging to see expansion across key accounts, higher renewals and new international client wins, reinforcing the strength of our offering. Achieving positive EBITDA for the first time is a significant milestone, and with our focus on efficiency and AI-driven productivity, we are well positioned to sustain this momentum and deliver cash generation through 2026."

The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue of the European Union (Withdrawal) Act 2018, as amended by virtue of the Market Abuse (Amendment) (EU Exit) Regulations 2019 ("UK MAR").

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About Silverbullet

Silverbullet's proprietary 4D AI advertising solution is designed to help advertisers target consumers in a "privacy-first world". The product is a natural extension to its existing services business which already serves a blue-chip client base such as a leading UK hospitality brand and a Global Brewing company, amongst many others.

Headquartered in London, the Group employs more than 85 data specialists across five regions across the globe, including, the UK, Italy, Australia, USA and Latin America. The Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing solutions business with significant accumulated industry experience and a proven track record of delivering strategic digital transformation and activation services to its clients. Most of the Board have held senior positions at global software companies and have significant industry experience across data engineering, SaaS product development and marketing.