Investment in The Original Design Partnership

Theo Fennell PLC

("TF plc " or the "Company")

Investment in The Original Design Partnership ("The ODP")

As previously stated in our interim results Theo Fennell PLC, the international, luxury jeweller announces that it has today acquired a 20 per cent. interest in The Original Design Partnership Limited ("The ODP"), a company founded by Theo Fennell in May 2008 to provide design services and nurture new design talent in jewellery and other areas.

The Original Design Partnership is an independent design consultancy, founded by Theo Fennell and his talented design team. Providing discrete and anonymous design services not under the Theo Fennell name to corporations and private clients, The ODP fulfils the role of an in-house design studio for those without one. Services include:-

·; Designs in keeping with clients' own house style and values, or working with them to develop their own style guide

·; Provision of R&D and product development

·; Production co-ordination, from prototyping to manufacture

·; Design and advisory services re presentation, marketing and PR

TF plc has acquired 9 per cent. of the existing issued share capital of The ODP from The ODP vendor (being Theo Fennell) for cash consideration of £72,000 and have invested a further £110,000 of new equity in The ODP to give TF plc a 20 per cent. interest in the enlarged issued share capital of The ODP. The new money will be used by The ODP for capital expenditure and working capital requirements.

In the year ended 31 May 2009 The ODP generated turnover of £871,192 with profit on ordinary activities before taxation of £110,437. ODP had net assets as at 31 May 2009 of £98,301.

Under AIM Rule 13, as Theo Fennell and Alasdair Hadden-Paton are both shareholders in The ODP and Directors of TF plc, the investment in The ODP by TF plc is a related party transaction.

The Independent Directors for the purpose of the investment in The ODP (being Rupert Hambro, Roger Pedder, Barbara Snoad and Gavin Saunders) consider, having consulted with Seymour Pierce, that the terms of that transaction are fair and reasonable in so far as the TF plc shareholders are concerned.

Rupert Hambro, Chairman, commented on the investment ''As I stated in the interim results issued in December, it has been our intention to secure a minority interest in The ODP to further cement our relationship with Theo and the creative designers he is bringing together under the ODP umbrella. We are therefore delighted to have achieved this through today's investment.''