Holding(s) in Company

TR-1: Notification of Major Holdings

1. Issuer Details

Issuer name: Ebiquity Plc

ISIN: GB0004126057

2. Reason for Notification

☒ An acquisition or disposal of voting rights

3. Details of person subject to the notification obligation

Name: Kollat Media Team GmbH

City and country of registered office (if applicable): Berlin, Germany

4. Full name of shareholder(s) (if different from 3.)

Not applicable

5. Date on which the threshold was crossed or reached:

26 October 2026

6. Date on which issuer notified (DD/MM/YYYY):

28 October 2026

7. Total positions of person(s) subject to the notification obligation

8. Notified details of resulting situation on the date on which the threshold was crossed or reached

A. Voting rights attached to shares:

B. Voting rights through financial instruments:

– None –

C. Total (A + B):

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held:

Not applicable

10. Proxy Voting

Name of the proxy holder: N/A

Number of voting rights proxy holder will cease to hold: N/A

Date on which proxy holder will cease to hold voting rights: N/A

11. Additional Information

The 6% threshold was crossed on 26 October 2026, when the holding reached 8,541,514 ordinary shares (6.15%). A further 50,000 ordinary shares have since been acquired, bringing the holding to 8,591,514 ordinary shares (6.18%) as at the date of notification. Any outstanding, unexecuted purchase order is excluded.

12. Date of completion:

28 October 2026

13. Place of completion:

Berlin, Germany