Employee Benefit Trust Share Purchase

6 May 2026

Moonpig Group plc

Employee Benefit Trust Share Purchase

Moonpig Group plc (the "Company") announces that it has been notified that on   5 May 2026,   FCM Trust Limited, acting as trustee of the Moonpig Group plc   Employee Benefit Trust   (the "EBT"), purchased 1,996,871 ordinary shares in the capital of the Company at   £2.1384   per share.

The shares will be held in the EBT, which is a discretionary trust for the benefit of the Group's employees and will ultimately be used to satisfy share awards and options granted under the Company's employee share schemes.

The Executive Directors of the Company, together with other employees, are included in the potential beneficiaries of the EBT and are therefore treated as having an interest in some of those shares and the dealings thereof.

Following the above transaction, the EBT will hold 4,015,584 ordinary shares, representing approximately 1.3% of the Company's issued share capital.

Name of contact and contact details for queries:

Jayne Powell

Company Secretary

[email protected]

Tel: 020 30599621

About Moonpig Group

Moonpig Group plc (the "Group") is a leading online greeting cards and gifting platform, comprising the Moonpig, Buyagift and Red Letter Days brands in the UK and the Greetz brand in the Netherlands. The Group is the online market leader in cards in both of its markets and is also the UK market leader in gift experiences.

The Group's leading customer proposition includes an extensive range of cards, a curated range of gifts, personalisation features and next day delivery offering. The Group offers its products through its proprietary technology platforms and apps, which utilise unique data science capabilities designed by the Group to optimise and personalise the customer experience and provide scalability. Learn more at https://www.moonpig.group/ .