Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Scott Anthony Price

2

Reason for the notification

a)

Position/Status: Executive Director and Group Chief Executive

b)

Initial notification/Amendment:

(i)

(ii)

(iii)

(iv)

Initial Notification

Initial Notification

Initial Notification

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

(iii)

(iv)

Acquisition of shares in respect of dividend reinvestment

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in June 2024(A)

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in June 2025(A)

Grant of share awards(A)

c)

Price(s) and Volume(s):

(i)

(ii)

(iii)

(iv)

Price(s)

US$0.00

US$0.00

US$0.00

US$0.00

Volume(s)

5,029

10,683

22,364

275,679

d)

Aggregated price:

Aggregated volume:

US$0.00

313,755

e)

Date of the transaction:

(i)

(ii)

(iii)

(iv)

13 May 2026

1 April 2026

1 April 2026

1 April 2026

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Tom Cornelis Gerardus van der Lee

2

Reason for the notification

a)

Position/Status: Executive Director and Group Chief Financial Officer

b)

Initial notification/Amendment:

(i)

(ii)

(iii)

(iv)

(v)

Initial Notification

Initial Notification

Initial Notification

Initial Notification

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

(iii)

(iv)

(v)

Acquisition of shares in respect of dividend reinvestment

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2023(A)

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2024(A)

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025(A)

Grant of share awards(A)

c)

Price(s) and Volume(s):

(i)

(ii)

(iii)

(iv)

(v)

Price(s)

US$0.00

US$0.00

US$0.00

US$0.00

US$0.00

Volume(s)

5,647

295

1,341

4,201

85,937

d)

Aggregated price:

Aggregated volume:

US$0.00

97,421

e)

Date of the transaction:

(i)

(ii)

(iii)

(iv)

(v)

13 May 2026

1 April 2026

1 April 2026

1 April 2026

1 April 2026

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Yue Pang Man

2

Reason for the notification

a)

Position/Status: Chief Executive Officer, 7-Eleven

b)

Initial notification/Amendment:

(i)

(ii)

(iii)

(iv)

(v)

Initial Notification

Initial Notification

Initial Notification

Initial Notification

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

(iii)

(iv)

(v)

Acquisition of shares in respect of dividend reinvestment

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2023(A)

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2024(A)

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025(A)

Grant of share awards(A)

c)

Price(s) and Volume(s):

(i)

(ii)

(iii)

(iv)

(v)

Price(s)

US$0.00

US$0.00

US$0.00

US$0.00

US$0.00

Volume(s)

2,581

501

1,491

2,751

77,597

d)

Aggregated price:

Aggregated volume:

US$0.00

84,921

e)

Date of the transaction:

(i)

(ii)

(iii)

(iv)

(v)

13 May 2026

1 April 2026

1 April 2026

1 April 2026

1 April 2026

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Hei Lam Wong

2

Reason for the notification

a)

Position/Status: Chief Executive Officer, Health & Beauty

b)

Initial notification/Amendment:

(i)

(ii)

(iii)

(iv)

(v)

Initial Notification

Initial Notification

Initial Notification

Initial Notification

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

(iii)

(iv)

(v)

Acquisition of shares in respect of dividend reinvestment

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2023(A)

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2024(A)

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025(A)

Grant of share awards(A)

c)

Price(s) and Volume(s):

(i)

(ii)

(iii)

(iv)

(v)

Price(s)

US$0.00

US$0.00

US$0.00

US$0.00

US$0.00

Volume(s)

4,262

304

3,309

3,421

72,337

d)

Aggregated price:

Aggregated volume:

US$0.00

83,633

e)

Date of the transaction:

(i)

(ii)

(iii)

(iv)

(v)

13 May 2026

1 April 2026

1 April 2026

1 April 2026

1 April 2026

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Wai Man Chan

2

Reason for the notification

a)

Position/Status: Group Chief Legal, Sustainability and Corporate Affairs Officer

b)

Initial notification/Amendment:

(i)

(ii)

(iii)

(iv)

Initial Notification

Initial Notification

Initial Notification

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

(iii)

(iv)

Acquisition of shares in respect of dividend reinvestment

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2024(A)

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025(A)

Grant of share awards(A)

c)

Price(s) and Volume(s):

(i)

(ii)

(iii)

(iv)

Price(s)

US$0.00

US$0.00

US$0.00

US$0.00

Volume(s)

9,195

3,847

3,421

72,337

d)

Aggregated price:

Aggregated volume:

US$0.00

88,800

e)

Date of the transaction:

(i)

(ii)

(iii)

(iv)

13 May 2026

1 April 2026

1 April 2026

1 April 2026

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Jinghui Xu

2

Reason for the notification

a)

Position/Status: Group Chief People & Culture Officer

b)

Initial notification/Amendment:

(i)

(ii)

(iii)

(iv)

Initial Notification

Initial Notification

Initial Notification

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

(iii)

(iv)

Acquisition of shares in respect of dividend reinvestment

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2024(A)

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025(A)

Grant of share awards(A)

c)

Price(s) and Volume(s):

(i)

(ii)

(iii)

(iv)

Price(s)

US$0.00

US$0.00

US$0.00

US$0.00

Volume(s)

1,417

4,057

3,338

70,854

d)

Aggregated price:

Aggregated volume:

US$0.00

79,666

e)

Date of the transaction:

(i)

(ii)

(iii)

(iv)

13 May 2026

1 April 2026

1 April 2026

1 April 2026

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Wee Lee Loh

2

Reason for the notification

a)

Position/Status: Group Chief Digital and yuu Rewards Officer

b)

Initial notification/Amendment:

(i)

(ii)

(iii)

Initial Notification

Initial Notification

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

(iii)

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2024(A)

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025(A)

Grant of share awards(A)

c)

Price(s) and Volume(s):

(i)

(ii)

(iii)

Price(s)

US$0.00

US$0.00

US$0.00

Volume(s)

1,813

2,096

60,787

d)

Aggregated price:

Aggregated volume:

US$0.00

64,696

e)

Date of the transaction:

(i)

(ii)

(iii)

1 April 2026

1 April 2026

1 April 2026

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Ella Yig-Sharn Chan

2

Reason for the notification

a)

Position/Status: Group Chief Strategy Officer

b)

Initial notification/Amendment:

(i)

(ii)

Initial Notification

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025(A)

Grant of share awards(A)

c)

Price(s) and Volume(s):

(i)

(ii)

Price(s)

US$0.00

US$0.00

Volume(s)

1,539

51,597

d)

Aggregated price:

Aggregated volume:

US$0.00

53,136

e)

Date of the transaction:

(i)

(ii)

1 April 2026

1 April 2026

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: Hsiao En Liu

2

Reason for the notification

a)

Position/Status: Chief Executive Officer, Food

b)

Initial notification/Amendment:

(i)

(ii)

(iii)

(iv)

Initial Notification

Initial Notification

Initial Notification

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

(iii)

(iv)

Acquisition of shares in respect of dividend reinvestment

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in October 2024(A)

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025(A)

Grant of share awards(A)

c)

Price(s) and Volume(s):

(i)

(ii)

(iii)

(iv)

Price(s)

US$0.00

US$0.00

US$0.00

US$0.00

Volume(s)

6,337

2,216

5,132

108,506

d)

Aggregated price:

Aggregated volume:

US$0.00

122,191

e)

Date of the transaction:

(i)

(ii)

(iii)

(iv)

13 May 2026

1 April 2026

1 April 2026

1 April 2026

f)

Place of the transaction:

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name: King Yan Crystal Chan

2

Reason for the notification

a)

Position/Status: Group Chief Technology and Information Officer

b)

Initial notification/Amendment:

(i)

(ii)

(iii)

(iv)

Initial Notification

Initial Notification

Initial Notification

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name: DFI Retail Group Holdings Limited

b)

LEI: 213800NOTG41PZVNNX48

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each

Identification code: BMG2624N1535

b)

Nature of the transaction:

(i)

(ii)

(iii)

(iv)

Acquisition of shares in respect of dividend reinvestment

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in October 2024(A)

Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025(A)

Grant of share awards(A)

c)

Price(s) and Volume(s):

(i)

(ii)

(iii)

(iv)

Price(s)

US$0.00

US$0.00

US$0.00

US$0.00

Volume(s)

351

995

2,231

63,218

d)

Aggregated price:

Aggregated volume:

US$0.00

66,795

e)

Date of the transaction:

(i)

(ii)

(iii)

(iv)

13 May 2026

1 April 2026

1 April 2026

1 April 2026

f)

Place of the transaction:

Outside a trading venue

(A)

This figure should be read in conjunction with the transaction disclosed in the Company's announcement dated 2 April 2026 with respect to the director/PDMR and together, they represent the maximum potential entitlement (assuming satisfaction of all performance-related conditions) of such director/PDMR with respect to such transaction.