17th Jul 2026 18:01
(Alliance News) - System1 Group PLC on Friday reiterated its view that Brave Bison Group PLC's takeover approach "materially undervalues" the company.
System1, a London-based marketing firm, said the offer by Brave Bison, a London-based advertising and communications agency, "does not represent fair value for System1 shareholders".
Brave Bison, which holds a 28% interest in System1 and is its largest shareholder, last week Friday tabled a new cash-and-shares proposal.
Under this, System1 shareholders would receive 2.7553 Brave Bison shares and 68 pence in cash for each share held, worth 317p per System1 share, or GBP43.1 million, based on Brave Bison's 90.5p closing share price last week Friday.
System1 on Friday said: "The board of System1 continues to unanimously and unequivocally reject the revised proposal."
System1 shares closed 0.9% higher at 328.00p each on Friday in London, while Brave Bison shares closed 1.1% lower at 86.50p.
By Tom Budszus, Alliance News slot editor
Comments and questions to [email protected]
Copyright 2026 Alliance News Ltd. All Rights Reserved.
Related Shares:
System1 GroupBrave Bison