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On the Beach says profit in upper guidance range after booking growth

24th Sep 2026 12:57

(Alliance News) - On the Beach Group PLC on Thursday said it expects adjusted pretax profit for the financial year ending September 30 to be in the top half of its guidance range following booking growth "significantly ahead" of the wider travel market.

In a trading update, the Manchester, England-based package holiday firm said it expects adjusted pretax profit of GBP22 million to GBP23 million for financial 2026, against guidance of GBP18 million to GBP25 million. It expects adjusted pretax profit of GBP28 million to GBP35 million for financial 2027, representing growth of about 22% to 55% on the previous year.

This follows 9% booking growth and a total transaction value of GBP1.3b, representing an increase of 6% on the previous year. Over the last eight weeks, total bookings increased 17%, while summer 2026 booking momentum rose 4% year on year. On the Beach said it exits financial 2026 debt-free with cash of about GBP60 million.

Chief Executive Shaun Morton said On the Beach had delivered adjusted pretax profit in the top half of its financial 2026 guidance range following a strong summer season.

He said booking momentum into financial 2027 remained strong, with total bookings up 17% over the last eight weeks and bookings from repeat customers up 18%.

Morton attributed the progress to strategic investment in technology, its expanded product offering and its brand, which he said had helped drive market share gains and deeper customer loyalty.

Shares in On the Beach were up 6.1% at 173.2 pence per share on Thursday morning in London.

By Niall Holden, Alliance News reporter

Comments and questions to [email protected]

Copyright 2026 Alliance News Ltd. All Rights Reserved.


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