9th Mar 2022 10:35
(Alliance News) - ITV PLC said on Wednesday it is investing in a partnership with London-based car comparison company Carwow Ltd, in return for advertising inventory across ITV's channels and the ITV Hub.
As part of the deal, the London-based television network is acquiring a minority stake in Carwow, valued at GBP2.5 million. ITV has the option to invest a further GBP2.5 million.
The partnership marks the company's first media for equity investment in 2022, ITV added.
Shares in ITV were up 6.9% at 84.63 pence each on Wednesday morning in London.
By Heather Rydings; [email protected]
Copyright 2022 Alliance News Limited. All Rights Reserved.
Related Shares:
ITV