15th Nov 2023 10:50
Silver Bullet Data Services Group PLC - London-based marketing services provider - Launches 4D artificial intelligence powered Insights platform to "combine proprietary 4D contextual intelligence with client first party data to improve video, display and YouTube campaign performance." Silver Bullet owns 4D, a contextual advertising platform. Chief Executive Officer Ian James says: "Clients' feedback, specifically around their transformation to a privacy first approach to digital advertising, has clearly indicated a desire for fresh AI driven insight capabilities leveraging their own customer and contextual data and not third-party cookies and which can be applied across multiple customer touchpoints. We have developed 4D AI Insights Platform to deliver just that and are excited about building on the strong customer adoption and revenue growth so far this year."
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By Sabrina Penty, Alliance News reporter
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