24th Sep 2026 14:58
Dr Martens PLC - London-based boot maker - Launches its new 'With Bouncing Soles' global brand platform to showcase its "refreshed visual identity". Says it has developed the new digital platform as an end-to-end elevated consumer experience, as it "helps consumers better understand Dr. Martens through richer storytelling, stronger editorial content and more seamless journeys between inspiration and commerce," instead of "simply making it easier to purchase products". Says the new ecommerce site is live in US and major European markets, and will go live in others "in the months ahead". Also says it is executing its new retail strategy, as outlined in its full-year results in May. Says this continues in Autumn with the redesign and relaunch of Brand Centre stores in Paris, Munich, New York City and Los Angeles. Says these ensure all its stores "have a clearly defined role in strengthening consumer engagement, building brand desire and supporting long-term growth."
"'With Bouncing Soles' is an important milestone in our consumer-first strategy," says Chief Executive Officer Ije Nwokorie. "As we continue the hard work of pivoting our operating model around the consumer, we are also starting to enter the scale phase of our strategy and are investing with intent in the assets that build long-term desire for the brand. The reaction to our first Beacon store in Brewer Street, London, gave us real confidence in this direction, and the combination of a refreshed brand identity, our elevated ecommerce experience and four Brand Centres opening this autumn are the clearest expression yet of what a consumer-first Dr Martens looks like as we strive to achieve our ambition of becoming the world's most desired premium footwear brand."
Current stock price: 68.20 pence, up 1.6% in London on Thursday
12-month change: down 26%
By Emma Curzon, Alliance News reporter
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