17th Apr 2020 10:45
(Alliance News) - Shares in Gfinity PLC rose on Friday after it announced its selection by cricket broadcaster Willow TV to design and deliver the eCricket Challenge in partnership with online gambling firm BetWay.
Shares in the esports services provider were 15% higher at 1.24 pence on Friday in London.
WillowTV is a cricket broadcaster owned by Indian media firm The Times Group.
The eCricket Challenge will be a television series that will feature professional cricket players compete against each other in the video game Cricket 19.
Gfinity has designed and developed the challenge format where players will compete remotely in five-over matches. The pre-recorded shows will premiere in the US and Canada, with new episodes every Sunday starting from April 19.
The challenge will feature well known names including Jofra Archer, Stuart Broad and Liam Plunkett representing England, Kieron Pollard, Jason Holder, and Andre Fletcher joining from West Indies and Glenn Maxwell playing for Australia.
"'The eCricket Challenge' is another example of how traditional sport is adapting to the increasing demand for virtual gaming. Watching some of the world's best cricketers relax and play against their peers has created some memorable broadcast moments that fans will love. These shows will bring people closer together and put smiles on faces at a challenging time," said Chief Executive Officer John Clarke.
By Dayo Laniyan; [email protected]
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