26th May 2020 18:05
(Alliance News) -Â Esports company Gfinity PLC on Tuesday said it has made a new digital media group within the company, Gfinity Digital Media.
"Gfinity Digital Media builds on the exceptional growth of Gfinity's web channels and social platforms over the last six months. Its web channels now have more than 10 million users and its social platforms generated 31 million impressions in April 2020," the firm said.
In addition, Gfinity announced the launch of a new e-commerce platform and the launch of Gfinity Plus, a web-based rewards programme.
"These new initiatives are in line with the company's strategic focus on diversifying revenue streams, with an emphasis on delivering value from what Gfinity directly owns. This includes its community and creating joint ventures to drive the commercial success of IP, products and services that it creates," said Gfinity.
Shares in Gfinity closed up 1.5% at 1.70 pence in London on Tuesday.
By Lucy Heming;Â [email protected]
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