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East Imperial signs partnership with Air New Zealand for beverages

28th Jul 2023 11:48

(Alliance News) - East Imperial PLC on Friday said it signed a partnership with Auckland-based airline Air New Zealand.

Shares in the New Zealand-based tonic waters and mixers producer jumped 17% to 1.55 pence each on Friday morning in London.

East Imperial said as part of the partnership, its new drinks will feature in business premier cabins on New Zealand Air's New York and Chicago routes, available from late August.

Chief Executive Officer Tony Burt said: "Today marks a milestone that the East Imperial team is proud of. The opportunity to partner with the iconic Air New Zealand brand is an honour that signifies a significant achievement for East Imperial. This collaboration allows us to further introduce East Imperial to a broader and strategically important US audience, showcasing our craftsmanship and commitment to creating exceptional drinking experiences."

By Tom Budszus, Alliance News reporter

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