31st Jan 2014 11:27
(Clarifying in original article that ran on Thursday that customers will use the Proxama technology to download an Argos mobile app.)
LONDON (Alliance News) - Mobile payments firm Proxama PLC Thursday said it is helping to enhance the customer experience at high street favourite Argos, through the use of Near Field Communication.
From January 18 in 40 Argos stores throughout the UK, shoppers have been able to tap their NFC-enabled smartphones to engage with store staff who are wearing NFC-enabled lanyards recommending the latest offers. Customers also will be able to tap in-store cards to download the Argos mobile app to make purchases on the go.
Proxama will be providing its Mobile-In-Retail solution and TapPoint platform as the underlying technology, providing Argos with a complete end-to-end solution and rich campaign analytics.
Catalogue merchant Argos has been a staple of the UK high street since the 1970s, selling general goods including toys and kitchen utensils across its 740 stores. Together with sister company Homebase, it forms part of the Home Retail Group PLC, alongside household furnishings firm Habitat.
"By using NFC we hope to encourage app downloads, increase mobile sales and improve our multi-channel customer experience," Dominic Pemberton, head of publications and new media at Argos said in a statement. "This pilot is also part of our initiative to reduce the printing and distribution costs associated with our catalogue."
The stock was trading at 4.09 pence Friday morning, down 0.03 pence or 0.8%. Home Retail Group shares were flat at 178.80 pence.
By Anthony Tshibangu; [email protected]; @AnthonyAllNews
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