Morrison (Wm) Share Price (MRW)

MRW - Morrison (Wm) Investor Summary

WM Morrison Supermarkets PLC is an emerging retail supermarket chain with a business specialisation in food and grocery items, including fresh foods, home and leisure products, alcohol and household staples. The company currently operates almost 400 shops across Britain and is becoming ever more popular as it is renowned for offering lower prices than many of its competitors. The company includes a large amount of subsidiaries including Safeway Limited, Bos Brothers Fruit and Vegetables BV, Farmers Boy Limited and Safeway Overseas Limited.

Following a downturn in the dark financial months of October and November 2008, the Morrison supermarkets were very popular during the Christmas period, as they enticed shoppers away from rivals Waitrose, Marks & Spencers and Tesco. The fourth biggest supermarket chain in the UK, they reported an 8% sales rise during December but over the last 52 weeks the share price has fluctuated from 220.00 to 314.75. As the Investors Chronicle has stated "Morrisons has reduced debt thanks to strong cash flow and has started its share buyback programme. But concerns over a price war will continue to weigh on the shares which remain fairly priced."