6th Feb 2006 07:00
YouGov PLC06 February 2006 Monday 6 February 2006 YouGov signs joint venture with Execution Ltd - YGX to provide primary market research to investment community YouGov plc, one of the UK's leading market research and opinion pollingcompanies, and Execution Ltd, one of Europe's leading full-service agencystockbrokers, announced today that they have established a 50:50 joint venturecompany, YouGovExecution Ltd (YGX). YGX will use YouGov's online surveying techniques to provide financialinstitutions with a competitive edge through primary research into consumer andbusiness trends. The joint venture will establish YGX as the first and onlyfully integrated primary research provider with services tailored to thespecific needs of fund managers. YGX will combine Execution Ltd's financialmarket understanding with the speed and accuracy of YouGov's online surveyingcapabilities to ensure that the right questions are directed to the rightaudiences to provide YGX's clients with a proprietary edge in their investmentprocess. YGX will also benefit from YouGov's recently-launched BrandIndex, a daily onlineservice that Execution has itself recently subscribed to which is designed tomeasure the perception of brands both individually and across industry sectors.Clients will be given access to a detailed market analysis which will bedesigned by the YGX team. Studies will be carried out on a regular basis toenable YGX to identify trends pertaining to key market sensitivities. Clientswill also be able to carry out supplementary bespoke surveys to give them a moredetailed understanding of a particular company or market. This joint venture agreement with Execution is consistent with YouGov's strategyof growing its business by applying its knowledge and expertise of onlinepolling and market research to new markets. Since its IPO in April 2005, theGroup has established a successful joint venture in Dubai and launchedBrandIndex, its perception monitor for consumer brands. Commenting on this new development Nadhim Zahawi, Joint Chief Executive Officerof YouGov, said: "The speed and accuracy of our research has already resulted in a positiveresponse to our products from the investment community however; this jointventure with Execution represents a major opportunity to grow our business inthe important financial services market. Through Execution our research will nowbe received by over 150 institutions and we are confident that the demonstrablespeed and accuracy of our research will allow YGX's clients to gain competitiveadvantage by tracking key trends ahead of their peers." Nick Finegold, CEO/Chairman of Execution Ltd said, "Since we started Execution in July 2001, it has become evident that theresearch that provides the most added value to our client base is the researchthat industry sectors conduct for their own benefit. Execution has usedYouGov's research capabilities before and by teaming up with YouGov we believethat we will be able to provide our clients with a proprietary look at manymarkets by conducting accurate research that captures the behavioural responsesof retail and business customers at source; thus providing a clear investmentedge." ENDS Enquiries: Nadhim Zahawi, Joint Chief Executive 020 7618 3010YouGov Charles Palmer/Caroline Wells 020 7831 3113Financial Dynamics Nick Finegold, CEO/Chairman 020 7456 9191Execution Ltd For further information, visit www.ygxresearch.com About YouGov plc Founded in May 2000, YouGov is a professional market research agency pioneeringthe use of the Internet to collect high-quality, in-depth primary data. YouGovhas pro-actively recruited respondents from all ages, socio economic groups andregions of Britain to establish a nationally representative, reliable surveypanel with over 125,000 members. This UK coverage is combined with a network ofinternational partners to provide global reach. Over the last five years,YouGov has established an unparalleled track record of accuracy with an averageerror rate of less than 1% across all published results. About Execution Ltd Founded in July 2001, Execution Ltd is an independent, full-service agencybroker providing clients with execution, trading, research and corporate access,free from the conflicts inherent in proprietary trading and corporate broking.Execution services most of the world's major investing institutions, includingmutual funds, pension funds, insurance companies and hedge funds. Empowered byits technology and differentiated by its people, Execution provides access tothe market's core liquidity providers through extensive personal relationshipsand expertise. YouGov Execution (YGX) is an Appointed Representative ofExecution Ltd which is Authorised and Regulated by the Financial ServicesAuthority. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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