XLMedia's Dau-Up Joins Instagram Partner Program

XLMedia PLC

("XLMedia" or "the Group" or "the Company")

XLMedia's Dau-Up Joins Instagram Partner Program

XLMedia (AIM: XLM), a leading provider of digital performance marketing services, is pleased to announce Dau-Up, its wholly owned subsidiary, has been granted official status as an Instagram Partner, specialising in advertising technology.

The Instagram Partner Program has recognised Dau-Up for its leading position in mobile user acquisition, and identified its proven delivery of improved performance for its partners on the Instagram platform.

Instagram established its Instagram Partner Program to help advertisers find the best-in-class partners they need to optimise results on the Instagram platform, providing access to leading technologies and expertise.

The inclusion of Dau-Up as an official partner with Instagram is further validation of XLMedia's market leading technology, giving customers the confidence of knowing they are working alongside a proven Facebook and now Instagram partner, and therefore continuing to benefit from the Group's expertise in mobile campaign management.

Dau-Up's proprietary technology "Rampix" is uniquely tailored for acquiring users for games and mobile apps, leveraging data-driven automation. Rampix includes tailored tools for user acquisition over Facebook and Instagram, allowing audience targeting and the management of campaigns efficiently and effectively. The combination of Dau-Up's technology and skills with the performance models offered by the Group, provides a unique opportunity to XLMedia's customers to attract the right campaign audience.

Ory Weihs, Chief Executive Officer of XLMedia, commented:

"We are proud to have been named as one of Instagram's Partners, which gives us further recognition and validation of our ongoing investment in technology and tireless commitment to campaign excellence. Mobile is now a significant portion of our target market and have therefore continued to broaden our mobile platform in order to provide our customers with the best performance marketing returns."

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