Vitesse Relaunches Growthbusiness.co.uk

Vitesse Media PLC

Vitesse Relaunches Growthbusiness.co.uk

Vitesse Media Plc (AIM:VIS), the media, events and research company is delighted to announce the re-launch of GrowthBusiness.co.uk, the UK's leading information provider for entrepreneurs and growth companies. The website, which publishes regular interviews with business leaders, along with comprehensive insights, opinion, analysis and research on a monthly basis, now includes enhanced M&A content, following the merger of the site with M&ADeals.co.uk. This includes news of the latest mid-market acquisitions, as well as comment, analysis and features on M&A strategy.The merger of GrowthBusiness.co.uk with Businessxl.co.uk has also been completed, enabling users to access a rich archive of digital content from Business XL magazine, satisfying demand to view and interact with content in different ways.

GrowthBusiness.co.uk has deployed semantic navigation technology which improves the user experience and boosts audience engagement. The Open Text Content Analytics engine intelligently extracts meaning, sentiment context and themes from content, and in turn marries that content to what our users are looking for on GrowthBusiness.co.uk. The result is that audiences more consistently and quickly find helpful, valuable information with much less effort. This is complemented by the deployment of varies tools across the website presenting trending topics, which allows the user to view and find content in different ways.

The deployment of social media tools across the site helps satisfy the growing social community on GrowthBusiness.co.uk, allowing its users to voice their views and connect to like-minded individuals. GrowthBusiness.co.uk's wealth of clients can now benefit from exceptional audience-targeting functionality around specific topics and environments based on their reach and strategy.

For further information:

www.vitessemedia.co.uk/ 

www.GrowthBusiness.co.uk