Video Observer Contract with PepsiCo

19 September 2018

Big Sofa Technologies Group plc

("Big Sofa" or the "Company")

Video Observer Contract with PepsiCo

3-month global project to capture and analyse real behaviour for PepsiCo

Big Sofa (AIM:BST), a fast-growing international video analytics provider to the consumer insight industry, has been awarded a $350,000 global project by PepsiCo, the American food and beverage multinational, for the deployment of Video Observer, the Company's unique solution for analysing in-home and in-store behaviour at scale. The project for PepsiCo, which was introduced to Big Sofa by Ipsos, is expected to be completed by mid-November.

Big Sofa will utilise multiple capture solutions to observe behaviour in households in different countries to gain greater insight into food and beverage consumption in everyday life. The project will capture raw, dynamic video and incorporate thousands of data points, which Big Sofa's platform, employing a range of artificial intelligence and human-led tools, will be able to transform into meaningful and quantifiable data readily accessible by the client.

The video captured will be streamed to Big Sofa's servers where it is monitored and managed remotely by the Company. Using proprietary technology, Big Sofa is able to obfuscate faces and personal data in order to conform to data protection and compliance restrictions.

Simon Lidington, Chief Executive Officer of Big Sofa, commented: 

"We are delighted to announce another commission for Video Observer following our successful pilot with 84.51˚, the consumer insights subsidiary of Kroger, the second largest retailer in the world, earlier this year. Our work with PepsiCo, one of the world's best-known food, snack and beverage multinationals, takes Big Sofa into another sector where consumer insight can be transformed through the capture and analysis of real behaviour.

We believe Big Sofa is the only video analytics company in the world with the skills and technology to undertake a project of this breadth. Our versatile analytics platform will enable the extraction of information from the extensive video that we expect to capture, transforming raw content into meaningful data, and giving PepsiCo unprecedented insight into real consumption behaviour."

Enquiries

About Big Sofa Technologies Group plc

Big Sofa is a B2B technology business providing the marketing and consumer insight industries with video observation and analytics services, as video emerges as a key platform in a massive $40 billion consumer research market.

Our software platform collates, analyses and organises large volumes of raw/unstructured video enabling our clients, which include leading market research organisations and major household brands, to perform detailed and sophisticated consumer insight analysis; and make genuine use of video content.

Big Sofa deploys three product solutions: Video Observer, which captures and analyses real-time behaviour using fixed and wearable cameras in-home or in-store; Video Manager, which enables clients to upload, store and manage video using Big Sofa's analytics platform; and Video Stories, which enables clients to collect video embedded in consumer insight surveys.

Big Sofa's shares are admitted to trading on the London Stock Exchange's AIM market under the ticker BST.L.

To find out more, visit www.bigsofatech.com

Follow us on twitter at @bigsofatech