US supermarket chain selects Eagle Eye

RNS Reach

8 December 2025

Eagle Eye Solutions Group PLC

("Eagle Eye", the "Group" or the "Company")

US supermarket chain selects Eagle Eye

EagleAI selected to drive customer engagement and generate incremental sales

Eagle Eye, a leading SaaS and AI technology company that creates digital connections enabling personalized, real-time marketing at scale, has signed a three-year contract with a large regional US grocery supermarket chain ("supermarket chain") for Eagle Eye's AI-powered Personalized Challenges and Personalized Promotion Ranking solutions. The contract comprises a six-month proof of concept for a fixed fee across a subset of the grocer's customers, with the intention of rolling into a three-year SaaS-based contract across the wider customer base. This would make a material contribution to EagleAI ARR from H1 FY27, supporting the Board's current expectations.

The supermarket chain operates over 500 stores, principally across nine states. It will use Eagle Eye's AI-powered solutions to deliver greater personalization at scale, driving stronger customer engagement and delivering incremental sales.

This win, following the multi-year contract with a large North American food retailer announced last month, builds on Eagle Eye's progress in the North American market and the growing success of its reinvigorated sales initiatives.

Personalized Challenges uses AI and machine learning to combine personalisation and gamification to positively impact and reward incremental customer behaviour. This enables the delivery of highly profitable personalized campaigns. Personalized Promotion Ranking uses AI to understand which of a retailer's existing mass promotions is most relevant to each individual customer to enable more personalised marketing.

Tim Mason, Chief Executive Officer, said: "We are delighted to be working with this large supermarket chain, adding to our growing North American customer roster.

"Retailers around the world are increasingly seeking to deploy AI within their customer marketing. Our EagleAI products' ability to deliver rapid and measurable results places us at the forefront of this next wave of investment. With building momentum and improving pipeline conversion, I'm confident we have the right products and initiatives in place to capture more of this market opportunity."

Enquiries:

About Eagle Eye

Eagle Eye is a leading SaaS and AI company, enabling retail, travel and hospitality brands to earn lasting customer loyalty through harnessing the power of real-time, omnichannel and personalized marketing. Our powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalization at scale for enterprise businesses, globally.

Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalized offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide. 

AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS. 

Web - www.eagleeye.com