Update on progress at Kameleon

15 December 2017

Be Heard Group plc

("Be Heard", the "Company" or the "Group")

Update on progress at Kameleon

Be Heard, the digital marketing services group, announces the following update on progress at Kameleon, its content marketing agency.

After a challenging first half of the year, we anticipate Kameleon will return to profitability in the final quarter of the financial year following excellent new business wins in recent weeks. This reflects the strength of Kameleon's digital content proposition in today's interactive market place. The improved performance has come under a new leadership team led by Richard Armstrong, who co-founded Kameleon in 2008 as Chief Strategy Officer. Richard has been promoted to CEO of Kameleon, replacing Mark Webster who has left the business by mutual consent. Mark Webster's participation in any future earn out due to Kameleon vendors has also been cancelled.

During the second half of the year, Kameleon secured several new clients as part of an integrated solution involving at least two Be Heard agencies. Recognising the potential for greater collaboration across Group agencies to drive new business development, Kameleon has relocated its team to the same office as agenda21 at Be Heard's headquarters on Frith Street in London. We see continuing benefits to both companies resulting from this move.

Peter Scott, Executive Chairman of Be Heard, said:

"I am pleased that Kameleon has made such notable progress since the half year under the leadership of Richard Armstrong. Kameleon's new contracts are further 'proof of concept' for Be Heard's digital marketing proposition - large, blue chip corporates are coming to us because we are connecting specialist digital skills that help clients navigate the complex customer journey. This is underlined by the ten clients who have chosen to engage two or more Be Heard companies so far this year.

"Be Heard enters 2018 with good momentum as a result of the new business won across the Group in the latter part of this year."

Enquiries

Be Heard Group plc +44 20 3828 6269

Peter Scott, Executive Chairman

Robin Price, Chief Financial Officer & Chief Operating Officer

N+1 Singer +44 20 7496 3000

Mark Taylor / Lauren Kettle

Dowgate +44 20 3903 7715

James Serjeant

FTI Consulting +44 203 727 1000

Jamie Ricketts / Niamh Fogarty

About Be Heard

Be Heard (AIM: BHRD) is a digital marketing services group helping clients solve the challenges they face in the connected world. To achieve this, we acquire and connect exceptionally-talented companies, providing management experience, access to deeper resources and a strong platform for growth.

Our five partner companies today are:

agenda21, a digital media and analytics agency, which became a partner on admission in November 2015 www.agenda21digital.com

MMT, a user experience ("UX"), design and build agency, which became a partner in May 2016 www.mmtdigital.co.uk

Kameleon, a content marketing agency, which became a partner in December 2016 www.kameleon.co.uk

Freemavens, a data-driven analytics and insight consultancy, which became a partner in February 2017 www.freemavens.com

The Corner, an integrated creative agency based in London, which became a partner in November 2017 www.thecornerlondon.com

www.beheardgroup.com

@Be_Heard_Group