UK retail launch of Upp(TM) at Apple Stores

19 November, 2014

Intelligent Energy Holdings plc

UK retail launch of Upp™ at Apple Stores

Intelligent Energy Holdings plc (LSE: IEH), the energy technology group, today announces the UK retail launch of Upp™ - the portable power solution driven by a hydrogen fuel cell to power up USB-compatible devices.

Upp is now available at Apple Stores across the UK and can also be ordered from the Upp website: www.BeUpp.com. The starter pack, consisting of an Upp fuel cell and Upp Cartridge, has a recommended retail price (RRP) of £149. Once the reusable cartridge is empty, a customer simply exchanges it for a replacement cartridge at an authorised Cartridge Exchange point (RRP of £5.95).

Dr. Henri Winand, Chief Executive Officer of Intelligent Energy, said: "Upp represents the start of the next generation of energy devices, a signal to the portable electronics market that customers are ready to adopt transformative technologies. Consumers want energy independence as the demand and reliance on portable devices accelerates."

Enquiries:

Intelligent Energy Holdings plc +44 (0)1509 271271

Dr. Mark Lawson-Statham, Director of Corporate Finance and Investor Relations

Powerscourt +44 (0)20 7250 1446

Giles Sanderson / Matthew Fletcher / Rob Greening

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Editors' Notes

About Upp™

Intelligent Energy's newly launched Upp™ - a portable power solution driven by a hydrogen fuel cell to power up USB-compatible devices - has been named a 2015 CES Innovation Awards Honoree. Website: www.BeUpp.com

About Intelligent Energy

Intelligent Energy Holdings plc is an energy technology group which develops efficient and clean hydrogen fuel cell power systems for the global automotive, consumer electronics, distributed power and generation markets - from powering zero-emission vehicles to compact energy packs for mobile devices and stationary power units for the always-on infrastructure.

Working with international companies, Intelligent Energy aims to embed its technology in mass market applications to solve the challenges of continuous power and productivity, by creating everyday energy solutions to power people's lives. The Group's intellectual property and expertise is based around proprietary fuel cell technologies, which are the product of over 25 years of research and development. Its patent portfolio includes more than 400 patents granted (and over 600 patents pending) across more than 300 patent families. The Group also maintains a significant body of confidential know-how and trade secrets.

With its principal facility and headquarters in Loughborough, UK, the company also has operations in India, Japan and Singapore, a commercial office in Silicon Valley, USA, and research facilities in Florida, USA. Intelligent Energy Holdings plc is listed on the London Stock Exchange (LSE: IEH).

For more information on Intelligent Energy is available at WordPress, Twitter, YouTube and LinkedIn. Or visit www.intelligent-energy.com.