17th Nov 2011 07:00
17 November 2011
UBM plc acquires Online Marketing Summit, US online/digital marketing conference
UBM plc today announces it has acquired the Online Marketing Summit (OMS) from Online Marketing Connect on behalf of UBM TechWeb (www.ubmtechweb.com).
OMS (www.onlinemarketingsummit.com) is an annual conference based in San Diego serving the fast growing online and digital marketing sectors. Established in 2007, it has covered the shift from traditional marketing to technology powered, specifically defined ROI marketing. Specific areas of focus include measurable methodologies such as SEO/SEM, pay-per-click, email marketing, community management and social media marketing.
The next conference will take place 6-10 February 2012 and the vendor, Aaron Kahlow, will continue as conference director, addressing content programming as well as sales and marketing partnerships. Online Marketing Connect will continue to operate its remaining business in partnership with OMS.
In 2011 OMS generated revenues of approximately $1.1m and the value of the business's gross assets at 16 November 2011 was $0.2m. The acquisition is expected to exceed UBM's cost of capital criterion in its first full year of ownership.
Tony Uphoff, Chief Executive Officer of UBM TechWeb said:
"The acquisition of the Online Marketing Summit forms part of our strategy to extend our global reach in serving online marketers worldwide. The conference will expand UBM TechWeb's ability to serve the digital marketing community both through our professional conferences and our rapidly growing marketing-as-a-service business."
- Ends - ContactsMedia Peter Bancroft Director of Communications E-mail [email protected] Direct telephone +44 20 7921 5961 Chris Barrie Citigate Dewe Rogerson E-mail [email protected] Direct telephone +44 20 7282 2943 Mobile +44 796 872 72 89 Analysts/Investors James O'Shaughnessy Interim Head of Investor Relations Email [email protected] Direct telephone +44 20 7921 5023 Notes to Editors1. About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to www.ubm.com; follow us on Twitter at @UBM_plc to get the latest UBM news.
2. About UBM TechWeb
UBM TechWeb enables people and organizations to harness the transformative power of technology. Through its two core businesses - marketing services, and business information - UBM TechWeb powers both technology decision-making and technology marketing.
Marketing Services - world class marketing, audience, and content professionals create and deliver integrated marketing campaigns and programs including media solutions, lead and demand generation, events, online communities, content development and custom solutions.
Business Information - professional information and decision making tools including education and conferences, training and certification, research and analytics, websites, newsletters, events and magazines.
XLONRelated Shares:
UBM