21st Apr 2010 07:00
UBM acquires SharedVue Subscription-driven automation software strengthens Everything Channel's position in web-based IT channel marketing
United Business Media Limited today announces that it has acquired SharedVue, a web-based marketing business, from its private shareholders on behalf of UBM's Everything Channel division.
Based in Raleigh, California, SharedVue is a provider of highly scalable, subscription-based marketing automation software and consultancy services to blue-chip technology manufacturers. The company's proprietary technology simplifies the process for updating product, pricing and promotional information within a channel marketing reseller's network, as well as facilitating the management of direct sales relationships and internal communication with clients' sales teams. The system also provides subscribers with detailed lead analysis at both the vendor and solution provider level.
SharedVue has gained significant traction since its launch in 2007, generating revenue of $1.1 million in 2009. Everything Channel will leverage its strong client relationships to support SharedVue's sales and marketing efforts, while investing in technical and operational infrastructure to drive future expansion.
Robert Faletra, CEO of Everything Channel, said:
"The acquisition of SharedVue is in line with our strategy to enhance andexpand our presence in the fast-growing web-based marketing space. SharedVue'sproducts are highly synergistic with our own and will help to meet growingcustomer demand in this area. SharedVue's founding management team have built arobust, profitable and fast-growing platform in a short period of time, and welook forward to helping them grow the business through the next stage of itsdevelopment." - Ends - ContactsMedia Peter Bancroft Director of Communications E-mail [email protected] Direct telephone +44 20 7921 5961 Chris Barrie Citigate Dewe Rogerson E-mail [email protected] Direct telephone +44 20 7282 2943 Mobile +44 796 872 72 89 Analysts/Investors Email [email protected] Direct telephone +44 20 7921 5095 Notes to Editors1. UBM
UBM is a leading global provider of events; data, marketing and information products; print products; and targeting, distribution and monitoring services to specialist business communities. Our 5,800 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them and their markets to work effectively and efficiently.
For more information, go to www.ubm.com
2. Everything Channel
Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.
For more information, go to www.everythingchannel.com
vendorRelated Shares:
UBM