Two New US Sales Worth US $500,000

Fitbug Holdings Plc / Epic: FITB.L / Index: AIM / Sector: Leisure

16 July 2012

Fitbug Holdings Plc ('Fitbug' or 'the Company')

Two New US Sales Worth US $500,000

Fitbug Holdings Plc, the AIM listed provider of online personal health and well-being services, is pleased to announce that it has agreed two new sales contracts in the US worth a total of US$500,000.

The first sale is a repeat order from The Vitality Group ('TVG') in Chicago and reflects both strong general uptake of Fitbug by their clients and the introduction of Fitbug as a rewards redemption option. TVG, a customer since 2010, uses Fitbug's proprietary activity tracking technology, devices, and data services to support its Vitality incentives program to large employers. TVG is the sister company to PruHealth in the UK and a subsidiary of South Africa based health insurer Discovery Holdings Limited.

The second sale is to a leading US Conference and Exhibition business. The contract is for a 12 month workplace health programme to 3,500 employees which will encompass Fitbug's recently launched Games Framework. The new challenge functionality supports Fitbug's corporate sales objective of encouraging employee health and well-being and delivering engagement tools to ensure sustained participation. Gamification strategies delivered by Fitbug are proven to foster a fun approach to increasing activity levels, build team work, and motivation, and demonstrate effectiveness in health outcomes such as weight loss, increased fitness levels, reduced stress and improved sleep.

Paul Landau, Fitbug Limited Chief Executive said, "These orders are further confirmation of the appeal and potential of Fitbug capability in the Connected Health market. We have been working hard to build new relationships in the US and continue to expand those that are already established. We have focused on forming strategic partnerships with US based organisations who can leverage Fitbug to add value to their propositions or their clients; these deals demonstrate that our efforts are paying-off and I certainly expect our US deal flow to continue."

**ENDS**

For further information visit www.fitbugholdings.com or contact:

Notes

Fitbug is a leading provider of online health and well-being services to help individuals to improve their lifestyles by making realistic changes to their daily routine. It combines activity tracking devices, which download to fitbug.com to provide an understanding of each user's daily activity achievements, with web technology which provides users with personalised weekly activity and nutrition targets, feedback, advice and encouragement.

Key market sectors include health insurance and rewards providers, workplace health programmes, Primary Care Trusts, fitness operators and consumers. Increasingly, Fitbug's platform acts as the driving force behind third party services such as white label sites, activity driven games and challenge microsites and rewards programmes.

The Company's main focus is now on building strategic partnerships with organisations, with the United States as a key market, which can integrate Fitbug into their own service/product offerings or resell to their customer base. Visit www.fitbug.com for more information.

The Fitbug business was founded by Paul Landau, CEO of Fitbug Limited. Fergus Kee, Executive Chairman of the Company is the former Managing Director of Bupa's £2.1 billion turnover UK and North American Division.