Treasury Stock

24 July 2013 St Ives plc - Share Buy-back St Ives plc ("St Ives") or (the "Company") announces that it will commence ashare buy-back in line with the decision announced on 12 March 2013. It isintended to buy up to £3,240,000-worth of the Company's existing issued sharesto hold in treasury ("The Share Buy-back"). Any acquisitions pursuant to The Share Buy-back will be effected within certainpre-set parameters. The main parameter is that the maximum price paid is to belimited to no more than the higher of (i) an amount equal to 105 per cent. ofthe average middle quotations for an ordinary share in the Company as derivedfrom The London Stock Exchange Daily Official List for the 5 business daysimmediately preceding the date on which such share is contracted to bepurchased and (ii) the amount stipulated by Article 5 (1) of the EU Buy-Backand Stabilisation Regulation (being the higher of the price of the lastindependent bid for an ordinary share in the Company on the trading venueswhere the market purchases by the Company pursuant to the authority conferredby the shareholders will be carried on. Any shares purchased under The Share Buy-back will count towards the Company'sgeneral buy-back authority of10% of the Company's issued share capital, asapproved at the Company's Annual General Meeting on 27 November 2012. Enquiries: St Ives plc 0207 928 8844 Patrick Martell, Chief Executive

Matt Armitage, Chief Financial Officer