30th Mar 2007 18:39
Eight out of 10 international businesses are suffering because oftranslation errors, causing lost revenue, delayed product launches oreven fines for non-compliance, according to SDL International. £ 40 percent of respondents to a survey of global businesses claimedthat translation errors have caused delayed product launches. Sevenpercent reported receiving fines for non-compliance because theyfailed to translate material accurately. In response, GlobalInformation Management provider SDL International, which carried outthe survey, is warning businesses that they need to improve theirtranslation and localization processes to avoid serious impact on thebottom line. £ "In an age of global business, it's unacceptable that translationissues are still causing such significant delays," said Chris Boorman,Chief Marketing Officer at SDL International. "As product lifecyclesget shorter and launches become increasingly frequent, speed to marketis everything and delays will continue to result in huge revenue loss.Keeping material consistent in all markets is vital to success. Alethargic approach to language simply won't work " £ The survey also revealed that: £ -- Half of the firms surveyed have on average 10 different departments involved in the process of localizing information £ -- Only 37 percent of these are planning to develop a strategy in the next six months to combat these issues £ "International firms cannot compete globally in only onelanguage," continued Boorman. "The majority of organizations are stillrelying on outdated methods for their corporate communications whichis costing money on a number of fronts - being first to market ispointless if you cannot communicate with your audience. Articulatingyour message in the local language with relevance and appropriatenuance is the only way to ensure success and must be at the heart ofany global marketing strategy." £ "Cutting time-to-market and avoiding translation errors cannot beachieved until businesses realize the importance of gettinglocalization right," said Boorman. "As everyone should know, itdoesn't matter how loud you shout - if you're speaking the wronglanguage, you simply won't be heard." £ About SDL International £ SDL International (London Stock Exchange: 'SDL') is the leader inGlobal Information Management (GIM) solutions that empowerorganisations to accelerate the delivery of high-quality multilingualcontent to global markets. Its enterprise software and servicesintegrate with existing business systems to manage global informationfrom authoring to publication and throughout the distributedlocalisation supply chain. £ Global industry leaders rely on SDL to provide enterprise softwareor hosted services for their GIM processes, including Audi, Bayer,Best Western, Bosch, Canon, Deutsche Bank, Kodak, Microsoft, MorganStanley, Reuters and SAP. SDL has implemented more than 150 enterpriseGIM solutions, has deployed over 140,000 software licenses across theGIM ecosystem and provides access to on-demand translation portals for10 million customers per month. Over 1,000 service professionalsdeliver consulting, implementation and language services through itsglobal infrastructure of more than 50 offices in 30 countries. Formore information, visit www.sdl.com. £ All trademarks are the property of their respective owners. Copyright Business Wire 2007Related Shares:
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