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Transfer of EDN China and EDN Asia

4th Apr 2011 07:00

4 April

2011

UBM transfers EDN China and EDN Asia to its eMedia Asia joint venture with Global Sources

United Business Media Limited today announces that its subsidiary,Canon Communications LLC, has transferred Canon Communications Asia Pte. Ltd.and Beijing Reed Advertising Services Co., Ltd. - which together own EDN China,EDN Asia and certain associated titles - to eMedia Asia Limited, UBM's jointventure with Global Sources Ltd. in which UBM has a 39.9%interest and Global Sources has a 60.1% interest. UBM received a cashconsideration of US$4 million from eMedia Asia.UBM acquired the EDN titles as part of its acquisition of Canon Communicationswhich completed in October 2010. EDN China and EDNChina.com are amongst theleading publications and websites for China's electronics design community withmore than 400,000 registered online members and 40,000 subscribers to the printand digital edition magazine.UBM and Global Sources established their eMedia Asia joint venture in 2000 todevelop and market media products for the China electronic engineeringcommunity. eMedia Asia's portfolio includes the leading electronic design printand online networks, EE Times China, Electronic Design China and ElectronicsSupply & Manufacturing China, which extends complete technical and industryinformation to engineers and leaders of China electronics manufacturers inprint, online and via component cataloging. With the addition of EDN China, theportfolio now reaches more than 1.2 million technology decision-makers inChina's electronics industry and has over 150,000 print magazine subscribers.

Paul Miller, Chief Executive Officer of UBM Electronics, said:

"We are pleased to transfer these EDN titles into our eMedia Asia joint ventureand we look forward to their continued success in serving the Asia electronicsengineering community." - Ends - Contacts Media Peter Bancroft Director of Communications E-mail [email protected] Direct telephone +44 20 7921 5961 Chris Barrie Citigate Dewe Rogerson E-mail [email protected] Direct telephone +44 20 7282 2943 Mobile +44 796 872 72 89 Analysts/Investors Kate Postans Head of Investor Relations Email [email protected] Telephone +44 20 7921 5940 Notes to Editors1. UBMUBM focuses on two principal activities: worldwide information distribution,targeting and monitoring; and the development and monetisation of B2Bcommunities and markets. UBM's businesses inform markets and serve professionalcommercial communities - from doctors to game developers, from journalists tojewellery traders, from farmers to pharmacists - with integrated events,online, print and business information products. Our 5,900 staff in more than30 countries are organised into specialist teams that serve these communities,bringing buyers and sellers together, helping them to do business and theirmarkets to work effectively and efficiently.

For more information, go to www.ubm.com

2. UBM Electronics

UBM Electronics is the global leader in media and marketing solutions for theelectronics industry. UBM Electronics delivers results for the key influencersand decision makers involved in the design, development and commercializationof technology through its market leading brands, peer communities andprofessional education services. More than 2.2 million engineeringprofessionals engage with UBM Electronics brands which include EE Times, EDN,EDN Japan, Design News and Test & Measurement World, TechOnline, Designlinesand Embedded.com across the globe to accelerate technology sales. Theinternational electronics community gathers at UBM Electronics market leadingevents such as the Embedded Systems Conferences, DesignCon and ARM TechnologyConference to share, learn, discuss, and advance the critical issues andchallenges facing the electronics industry. Additionally, UBM Electronicsprovides end-to-end services ranging from next-generation marketing, integratedmedia, custom solutions and research.

For more information, go to www.ubmelectronics.com

3. Global Sources

Global Sources is a leading business-to-business media company and a primaryfacilitator of trade with Greater China. The core business usesEnglish-language media to facilitate trade from Greater China to the world. Theother business segment utilizes Chinese-language media to enable companies tosell to, and within Greater China.The company provides sourcing information to volume buyers and integratedmarketing services to suppliers. It helps a community of over 1 million activebuyers source more profitably from complex overseas supply markets. With thegoal of providing the most effective ways possible to advertise, market andsell, Global Sources enables suppliers to sell to hard-to-reach buyers in over240 countries.

The company offers the most extensive range of media and export marketing services in the industries it serves. It delivers information on over 5.5 million products and more than 262,000 suppliers annually through 14 online marketplaces, 13 monthly print and 18 digital magazines, over 80 sourcing research reports and 73 specialized trade shows a year across nine cities.

Verified suppliers receive more than 127 million sales leads annually from buyers through Global Sources Online (http://www.globalsources.com) alone.

Global Sources has been facilitating global trade for 40 years. Global Sources'network covers more than 60 cities worldwide. In mainland China, Global Sourceshas about 2,700 team members in more than 40 locations, and a community of over2.8 million registered online users and magazine readers for itsChinese-language media.

4. eMedia Asia Limited

eMedia Asia Limited is a joint venture between Global Sources (60.1%) and United Business Media's EETimes Group (39.9%).

eMedia Asia provides 500,000-plus technology decision-makers throughout Asiaand China with access to a multichannel media network. Through its technicalevents, publications and online network, eMedia Asia leads in providing theregion's electronics community with the business and technical information theyneed to remain competitive.

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