Transaction in Own Shares

27 January 2012

bwin.party digital entertainment plc

('bwin.party' or the 'Company')

Transaction in own shares

bwin.party announces that on 27 January 2012 it purchased, through an independent third party, 356,291 of its ordinary shares for cancellation at an average price of 158.70 pence per share. The highest price paid was 161.0 pence per share and the lowest price paid was 156.80 pence per share.

Following the above purchase, the Company has now bought back 20,117,632 shares for cancellation, since 6 September 2011 when the buy-back programme commenced. The total number of bwin.party shares in issue is 832,791,639 and the total number of voting rights in issue is 829,929,987 (total number of shares in issue minus 2,861,652 shares held by the employee benefit trust in respect of which the voting rights have been waived).

Contact:

bwin.party digital entertainment plc

Robert Hoskin

Company Secretary: +350 200 78700