Transaction in Own Shares

26 November 2025

Card Factory plc(the "Company")

Transactions in own shares

Card Factory plc, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it purchased the following number of ordinary shares of 1 pence each in the capital of the Company ('Ordinary Shares') through UBS AG London Branch. The Ordinary Shares purchased will be held in treasury.

Date of purchases:

25 November 2025

No. of Ordinary Shares purchased

100,000

Highest price paid per share (pence)

96.20

Lowest price paid per share (pence)

95.00

Volume weighted average price paid per Ordinary Share (pence)

95.5798

The Company notifies the market that at the date of this announcement the Company's issued ordinary share capital comprises 351,595,922 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate, 2,010,000 Ordinary Shares are held in treasury. The number of 349,585,922 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

This disclosure is made pursuant to paragraph 9.6.6(R) of the Listing Rules.

The table below contains detailed information about the purchases made as part of the Share repurchase programme.

Enquiries:Card Factory plc via Teneo (below)Darcy Willson-Rymer, Chief Executive OfficerMatthias Seeger, Chief Financial Officer

Teneo +44 (0) 207 353 4200

James Macey White / Anthony Di Natale [email protected]

Aggregated information:

Trading venue

Volume weighted average price (pence)

Aggregated volume

Lowest Price per share

Highest Price per share

London Stock Exchange

95.5499

70,000

95.00

96.10

BATS Europe

95.6960

15,000

95.50

96.20

Chi-X Europe

95.6084

10,000

95.00

95.90

Aquis

95.5930

5,000

95.10

96.00

Individual transactions:

In accordance with Article 5(1)(b) of Regulation (EU) No. 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018), a full breakdown of the individual trades made by UBS on behalf of the Company as part of the Programme is detailed below:

Transaction date

Time of transaction

Volume

Price (GBp)

Trading Venue

TransactionReferenceNumber

25/11/2025

09:35:32

1,249

95.1000

Aquis

2829465

25/11/2025

12:09:00

153

95.8000

Aquis

2936709

25/11/2025

12:17:57

146

95.7000

Aquis

2942812

25/11/2025

12:17:57

225

95.7000

Aquis

2942814

25/11/2025

12:31:34

1,064

95.4000

Aquis

2952070

25/11/2025

15:07:37

435

95.7000

Aquis

3201162

25/11/2025

15:21:07

1,055

96.0000

Aquis

3231510

25/11/2025

15:42:41

279

96.0000

Aquis

3275202

25/11/2025

15:42:41

78

96.0000

Aquis

3275200

25/11/2025

16:11:10

181

96.0000

Aquis

3337335

25/11/2025

16:11:10

109

96.0000

Aquis

3337333

25/11/2025

16:11:10

26

96.0000

Aquis

3337337

25/11/2025

12:17:57

913

95.5000

BATE

2942816

25/11/2025

12:17:57

637

95.5000

BATE

2942818

25/11/2025

13:34:15

3,905

95.5000

BATE

3016532

25/11/2025

13:34:15

941

95.5000

BATE

3016530

25/11/2025

13:49:38

1,152

95.7000

BATE

3033080

25/11/2025

13:53:22

90

95.7000

BATE

3037517

25/11/2025

14:02:37

1,404

95.7000

BATE

3047131

25/11/2025

14:02:37

278

95.7000

BATE

3047129

25/11/2025

14:39:41

1,495

95.7000

BATE

3112852

25/11/2025

15:00:32

1,494

95.8000

BATE

3181333

25/11/2025

15:48:00

1,314

96.2000

BATE

3288526

25/11/2025

16:04:27

1,377

96.0000

BATE

3321559

25/11/2025

08:07:09

1,550

95.0000

CHIX

2747923

25/11/2025

11:13:40

1,364

95.7000

CHIX

2901064

25/11/2025

13:07:25

125

95.4000

CHIX

2990246

25/11/2025

13:43:22

1,000

95.8000

CHIX

3026482

25/11/2025

13:43:22

1,000

95.8000

CHIX

3026480

25/11/2025

13:43:22

18

95.8000

CHIX

3026484

25/11/2025

14:02:37

1,422

95.8000

CHIX

3047126

25/11/2025

14:30:25

375

95.3000

CHIX

3089166

25/11/2025

14:47:51

1,543

95.5000

CHIX

3135922

25/11/2025

15:48:42

784

95.9000

CHIX

3289362

25/11/2025

15:56:45

443

95.9000

CHIX

3306325

25/11/2025

16:04:59

3

95.9000

CHIX

3322190

25/11/2025

16:06:07

373

95.9000

CHIX

3326271

25/11/2025

08:00:21

39

95.3000

LSE

2737845

25/11/2025

08:01:23

2,354

95.2000

LSE

2741168

25/11/2025

08:02:26

2,125

95.2000

LSE

2742791

25/11/2025

08:07:09

1,971

95.2000

LSE

2747921

25/11/2025

08:15:03

2,160

95.0000

LSE

2757777

25/11/2025

08:47:03

2,180

95.7000

LSE

2786549

25/11/2025

08:47:03

2,133

95.5000

LSE

2786547

25/11/2025

09:03:02

1,878

95.1000

LSE

2800980

25/11/2025

09:03:02

2,104

95.1000

LSE

2800978

25/11/2025

09:35:28

2,258

95.1000

LSE

2829424

25/11/2025

09:42:26

2,135

95.1000

LSE

2835796

25/11/2025

09:42:41

152

95.1000

LSE

2835990

25/11/2025

09:46:01

178

95.2000

LSE

2838736

25/11/2025

09:46:01

696

95.2000

LSE

2838734

25/11/2025

09:46:01

130

95.2000

LSE

2838732

25/11/2025

09:46:11

197

95.2000

LSE

2838970

25/11/2025

09:58:55

2,448

95.2000

LSE

2847933

25/11/2025

10:50:23

436

95.4000

LSE

2885363

25/11/2025

10:50:30

584

95.4000

LSE

2885477

25/11/2025

10:50:58

12

95.4000

LSE

2885705

25/11/2025

10:55:46

867

95.4000

LSE

2889107

25/11/2025

10:55:46

412

95.4000

LSE

2889109

25/11/2025

11:14:17

2,247

95.7000

LSE

2901583

25/11/2025

11:25:10

2,092

95.7000

LSE

2908855

25/11/2025

11:45:24

189

95.6000

LSE

2921480

25/11/2025

12:02:49

641

95.6000

LSE

2932532

25/11/2025

12:11:22

1

95.6000

LSE

2938678

25/11/2025

12:17:57

2,008

95.6000

LSE

2942810

25/11/2025

12:17:57

993

95.6000

LSE

2942808

25/11/2025

12:18:14

264

95.4000

LSE

2942932

25/11/2025

12:31:34

1,983

95.4000

LSE

2952072

25/11/2025

12:45:39

1,919

95.4000

LSE

2969180

25/11/2025

13:35:53

295

95.5000

LSE

3019686

25/11/2025

13:36:06

268

95.5000

LSE

3019814

25/11/2025

13:36:07

675

95.5000

LSE

3019821

25/11/2025

13:52:54

2,730

95.7000

LSE

3037194

25/11/2025

14:02:37

2,173

95.7000

LSE

3047133

25/11/2025

14:11:59

2,038

95.3000

LSE

3059623

25/11/2025

14:38:41

309

95.7000

LSE

3110101

25/11/2025

14:40:05

2,471

95.5000

LSE

3115005

25/11/2025

15:00:03

2,225

96.0000

LSE

3175866

25/11/2025

15:13:04

1,897

95.9000

LSE

3212509

25/11/2025

15:16:22

715

96.1000

LSE

3219320

25/11/2025

15:16:22

163

96.1000

LSE

3219318

25/11/2025

15:16:22

6

96.1000

LSE

3219316

25/11/2025

15:21:07

2,405

96.0000

LSE

3231512

25/11/2025

15:23:18

2,311

95.9000

LSE

3234419

25/11/2025

15:41:32

2,081

96.0000

LSE

3273446

25/11/2025

15:48:42

2,032

96.0000

LSE

3289360

25/11/2025

15:58:19

267

96.0000

LSE

3308591

25/11/2025

16:01:38

1,000

96.1000

LSE

3316990

25/11/2025

16:01:38

865

96.1000

LSE

3316992

25/11/2025

16:01:52

250

96.0000

LSE

3317376

25/11/2025

16:04:27

833

96.0000

LSE

3321563

25/11/2025

16:04:27

623

96.0000

LSE

3321561

25/11/2025

16:11:10

247

96.0000

LSE

3337339

25/11/2025

16:11:32

1,000

95.9000

LSE

3337733

25/11/2025

16:12:44

335

95.9000

LSE

3339289