Transaction in Own Shares

5 January 2012

bwin.party digital entertainment plc

('bwin.party', the 'Company')

Transaction in own shares

Share Repurchase Programme

bwin.party announces that, as part of its current share buy-back programme, it has entered into a non-discretionary arrangement to repurchase up to £25 million (€30 million) of ordinary shares in the capital of the Company on its own behalf for cancellation (the "Arrangement"). The Arrangement will be managed by an independent third party which makes its trading decisions in relation to the Company's securities independently of, and uninfluenced by, the Company. The Arrangement will commence on 5 January 2012 and end on the earlier to occur of (i) termination by the Company when the Company is not in a prohibited period; (ii) an announcement (if any) by the Company during the prohibited period regarding a significant legislative or regulatory event (if any) affecting a current or future gaming market and which may have a significant impact on the financial position of the Company; or (iii) 30 April 2012.

Any acquisitions will be effected within certain pre-set parameters, and in accordance with both the Company's general authority to repurchase shares and Chapter 12 of the Listing Rules. The terms of the buy-back programme may only be amended or terminated by the Company, when the Company is not in a prohibited period.

Further enquiries:

Contacts:bwin.party digital entertainment plc

InvestorsPeter Reynolds: +44 (0) 20 7337 0100MediaJohn Shepherd: +44 (0) 20 7337 0100Matthias Winkler: +43 664 305 0000