Transaction in Own Shares

6 September 2011

bwin.party digital entertainment plc

('bwin.party' or the 'Company')

Transaction in own shares

bwin.party announces that on 6 September 2011 it purchased, through Numis Securities Limited, 299,000 of its ordinary shares for cancellation at an average price of 109.68 pence per share. The highest price paid was 110.60 pence per share and the lowest price paid was 107.60 pence per share.

This is the first purchase by the Company under its share buy-back programme which commenced today. The total number of bwin.party shares in issue is 852,610,271 and the total number of voting rights in issue is 848,425,650 (total number of shares in issue minus 4,184,621 shares held by the employee benefit trust in respect of which the voting rights have been waived).

Contact:

bwin.party digital entertainment plc

Robert Hoskin

Company Secretary +350 200 78700