Transaction in Own Shares*

03 November 2025

Card Factory plc(the "Company")

Transactions in own shares

Card Factory plc, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it purchased the following number of ordinary shares of 1 pence each in the capital of the Company ('Ordinary Shares') through UBS AG London Branch. The Ordinary Shares purchased will be held in treasury.

Date of purchases:

31 October 2025

No. of Ordinary Shares purchased

100,000

Highest price paid per share (pence)

104.00

Lowest price paid per share (pence)

102.40

Volume weighted average price paid per Ordinary Share (pence)

103.5694

The Company notifies the market that at the date of this announcement the Company's issued ordinary share capital comprises 351,595,922 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate, 200,000 Ordinary Shares are held in treasury. The number of 351,395,922 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

This disclosure is made pursuant to paragraph 9.6.6(R) of the Listing Rules.

The table below contains detailed information about the purchases made as part of the Share repurchase programme.

Enquiries:Card Factory plc via Teneo (below)Darcy Willson-Rymer, Chief Executive OfficerMatthias Seeger, Chief Financial Officer

Teneo +44 (0) 207 353 4200

Jo Blackshaw / Anthony Di Natale [email protected]

Aggregated information:

Trading venue

Volume weighted average price (pence)

Aggregated volume

Lowest Price per share

Highest Price per share

London Stock Exchange

103.6213

70,000

103.00

104.00

BATS Europe

103.4792

15,000

103.00

104.00

Chi-X Europe

103.4381

10,000

102.40

104.00

Aquis

103.3756

5,000

103.00

103.80

Individual transactions:

In accordance with Article 5(1)(b) of Regulation (EU) No. 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018), a full breakdown of the individual trades made by UBS on behalf of the Company as part of the Programme is detailed below:

Transaction date

Time of transaction

Volume

Price (GBp)

Trading Venue

TransactionReferenceNumber

31/10/2025

10:17:39

253

103.0000

Aquis

2756550

31/10/2025

10:17:39

800

103.0000

Aquis

2756548

31/10/2025

10:42:31

1,075

103.0000

Aquis

2775456

31/10/2025

13:44:55

1,041

103.6000

Aquis

2921425

31/10/2025

14:31:37

1,058

103.6000

Aquis

3014379

31/10/2025

15:48:47

773

103.8000

Aquis

3141652

31/10/2025

10:42:31

1,298

103.0000

BATE

2775462

31/10/2025

10:42:31

3,079

103.0000

BATE

2775460

31/10/2025

14:31:37

1,334

103.6000

BATE

3014383

31/10/2025

14:31:37

1,276

103.6000

BATE

3014381

31/10/2025

14:31:37

3,950

103.6000

BATE

3014375

31/10/2025

14:39:26

1,384

103.6000

BATE

3027957

31/10/2025

15:12:46

1,393

104.0000

BATE

3086932

31/10/2025

15:48:47

1,286

103.8000

BATE

3141646

31/10/2025

09:12:25

49

102.4000

CHIX

2704355

31/10/2025

09:35:13

410

102.6000

CHIX

2721872

31/10/2025

10:06:39

286

103.2000

CHIX

2748402

31/10/2025

10:42:31

21

103.2000

CHIX

2775452

31/10/2025

10:42:31

1,314

103.2000

CHIX

2775450

31/10/2025

11:10:17

15

103.0000

CHIX

2797330

31/10/2025

11:10:54

800

103.0000

CHIX

2797719

31/10/2025

12:04:04

499

103.2000

CHIX

2834346

31/10/2025

12:04:04

843

103.2000

CHIX

2834342

31/10/2025

12:58:04

1,383

103.6000

CHIX

2868490

31/10/2025

13:44:55

1,297

103.6000

CHIX

2921427

31/10/2025

14:31:37

1,261

103.6000

CHIX

3014377

31/10/2025

15:47:22

797

104.0000

CHIX

3140113

31/10/2025

15:48:47

819

103.8000

CHIX

3141648

31/10/2025

15:58:47

206

103.8000

CHIX

3156198

31/10/2025

09:37:45

214

103.2000

LSE

2723555

31/10/2025

09:38:45

1,445

103.2000

LSE

2724191

31/10/2025

09:51:17

997

103.2000

LSE

2735735

31/10/2025

09:51:17

435

103.2000

LSE

2735733

31/10/2025

10:05:34

1,465

103.2000

LSE

2747681

31/10/2025

10:17:39

1,341

103.0000

LSE

2756552

31/10/2025

10:17:39

684

103.0000

LSE

2756554

31/10/2025

10:42:31

1,466

103.2000

LSE

2775458

31/10/2025

10:42:31

1,326

103.2000

LSE

2775454

31/10/2025

10:43:45

1,564

103.0000

LSE

2776118

31/10/2025

11:47:50

496

103.4000

LSE

2822155

31/10/2025

11:47:50

352

103.4000

LSE

2822151

31/10/2025

11:47:50

800

103.4000

LSE

2822153

31/10/2025

11:51:01

500

103.4000

LSE

2824383

31/10/2025

12:04:04

1,383

103.2000

LSE

2834348

31/10/2025

12:04:04

1,535

103.2000

LSE

2834344

31/10/2025

12:30:15

700

103.8000

LSE

2850529

31/10/2025

12:30:15

200

103.8000

LSE

2850527

31/10/2025

12:32:15

200

103.8000

LSE

2852076

31/10/2025

12:32:15

1,151

103.8000

LSE

2852074

31/10/2025

12:32:15

175

103.8000

LSE

2852078

31/10/2025

12:39:03

500

103.8000

LSE

2857046

31/10/2025

12:46:03

1,637

103.8000

LSE

2860717

31/10/2025

12:58:04

1,464

103.6000

LSE

2868494

31/10/2025

12:58:04

1,386

103.6000

LSE

2868492

31/10/2025

13:00:35

1,456

103.6000

LSE

2870518

31/10/2025

13:39:38

1,330

103.8000

LSE

2913136

31/10/2025

13:39:38

810

103.8000

LSE

2913134

31/10/2025

13:39:38

300

103.8000

LSE

2913132

31/10/2025

13:39:38

875

103.8000

LSE

2913130

31/10/2025

13:39:38

664

103.8000

LSE

2913128

31/10/2025

13:44:55

1,468

103.6000

LSE

2921429

31/10/2025

13:44:55

426

103.6000

LSE

2921431

31/10/2025

13:44:55

1,009

103.6000

LSE

2921433

31/10/2025

14:05:16

1,198

103.6000

LSE

2966285

31/10/2025

14:05:16

1,429

103.6000

LSE

2966283

31/10/2025

14:08:15

1,381

104.0000

LSE

2971315

31/10/2025

14:09:18

1,570

103.8000

LSE

2973054

31/10/2025

14:09:18

1,395

103.8000

LSE

2973052

31/10/2025

14:11:05

1,372

103.8000

LSE

2976902

31/10/2025

14:19:36

619

103.8000

LSE

2991821

31/10/2025

14:19:36

1,596

103.8000

LSE

2991819

31/10/2025

14:19:36

729

103.8000

LSE

2991817

31/10/2025

14:31:36

1,476

103.8000

LSE

3014338

31/10/2025

14:31:37

1,602

103.6000

LSE

3014387

31/10/2025

14:31:37

1,649

103.6000

LSE

3014385

31/10/2025

14:39:26

1,558

103.6000

LSE

3027961

31/10/2025

14:39:26

1,375

103.6000

LSE

3027959

31/10/2025

14:54:48

2,864

103.8000

LSE

3055312

31/10/2025

14:54:48

189

103.8000

LSE

3055308

31/10/2025

14:54:48

900

103.8000

LSE

3055310

31/10/2025

15:02:55

571

103.8000

LSE

3071277

31/10/2025

15:02:55

1,498

103.8000

LSE

3071275

31/10/2025

15:02:55

891

103.8000

LSE

3071273

31/10/2025

15:12:46

1,624

104.0000

LSE

3086936

31/10/2025

15:12:46

1,436

104.0000

LSE

3086934

31/10/2025

15:31:59

1,526

103.8000

LSE

3115919

31/10/2025

15:38:59

1,361

103.8000

LSE

3125769

31/10/2025

15:48:47

790

103.8000

LSE

3141658

31/10/2025

15:48:47

350

103.8000

LSE

3141656

31/10/2025

15:48:47

733

103.8000

LSE

3141654

31/10/2025

15:48:47

1,179

103.8000

LSE

3141650

31/10/2025

15:58:03

1,513

103.6000

LSE

3155304

31/10/2025

16:08:45

828

103.8000

LSE

3174555

31/10/2025

16:12:45

145

103.8000

LSE

3181861

31/10/2025

16:12:45

174

103.8000

LSE

3181859

31/10/2025

16:12:45

725

103.8000

LSE

3181857