Transaction in Own Shares

04 November 2025

Card Factory plc(the "Company")

Transactions in own shares

Card Factory plc, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it purchased the following number of ordinary shares of 1 pence each in the capital of the Company ('Ordinary Shares') through UBS AG London Branch. The Ordinary Shares purchased will be held in treasury.

Date of purchases:

03 November 2025

No. of Ordinary Shares purchased

150,000

Highest price paid per share (pence)

103.60

Lowest price paid per share (pence)

100.60

Volume weighted average price paid per Ordinary Share (pence)

102.2030

The Company notifies the market that at the date of this announcement the Company's issued ordinary share capital comprises 351,595,922 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate, 350,000 Ordinary Shares are held in treasury. The number of 351,245,922 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

This disclosure is made pursuant to paragraph 9.6.6(R) of the Listing Rules.

The table below contains detailed information about the purchases made as part of the Share repurchase programme.

Enquiries:Card Factory plc via Teneo (below)Darcy Willson-Rymer, Chief Executive OfficerMatthias Seeger, Chief Financial Officer

Teneo +44 (0) 207 353 4200

Jo Blackshaw / Anthony Di Natale [email protected]

Aggregated information:

Trading venue

Volume weighted average price (pence)

Aggregated volume

Lowest Price per share

Highest Price per share

London Stock Exchange

102.2186

100,587

100.60

103.60

BATS Europe

102.1377

25,000

101.00

103.40

Chi-X Europe

102.3029

15,000

101.00

103.60

Aquis

102.0507

9,413

101.40

103.60

Individual transactions:

In accordance with Article 5(1)(b) of Regulation (EU) No. 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018), a full breakdown of the individual trades made by UBS on behalf of the Company as part of the Programme is detailed below:

Transaction date

Time of transaction

Volume

Price (GBp)

Trading Venue

TransactionReferenceNumber

03/11/2025

08:14:52

16

102.8000

LSE

2584628

03/11/2025

08:48:10

31

103.2000

LSE

2617350

03/11/2025

08:49:44

1,550

103.2000

LSE

2618592

03/11/2025

09:07:20

1,040

103.0000

Aquis

2635429

03/11/2025

09:07:20

1,709

103.0000

LSE

2635433

03/11/2025

09:07:20

1,474

103.0000

LSE

2635431

03/11/2025

09:31:48

3,157

103.2000

LSE

2658891

03/11/2025

09:38:10

450

103.2000

LSE

2664513

03/11/2025

09:38:13

672

103.0000

LSE

2664592

03/11/2025

09:46:48

1,439

103.2000

CHIX

2672784

03/11/2025

09:54:01

514

103.0000

LSE

2677737

03/11/2025

10:00:11

1,571

103.4000

LSE

2682786

03/11/2025

10:01:11

1,482

103.4000

LSE

2683607

03/11/2025

10:12:17

1,538

103.2000

LSE

2693408

03/11/2025

10:46:25

1,573

103.6000

LSE

2723276

03/11/2025

10:46:25

859

103.6000

LSE

2723274

03/11/2025

10:50:08

1,402

103.6000

LSE

2726402

03/11/2025

10:50:08

2,037

103.6000

LSE

2726404

03/11/2025

11:25:09

1,209

103.6000

Aquis

2756591

03/11/2025

11:25:09

1,306

103.6000

CHIX

2756597

03/11/2025

11:25:09

1,288

103.6000

CHIX

2756589

03/11/2025

11:25:09

1,688

103.6000

LSE

2756595

03/11/2025

11:25:09

1,447

103.6000

LSE

2756593

03/11/2025

11:25:13

1,439

103.4000

BATE

2756639

03/11/2025

11:25:13

64

103.4000

BATE

2756635

03/11/2025

11:25:13

1,061

103.4000

BATE

2756633

03/11/2025

11:25:13

2,400

103.4000

BATE

2756631

03/11/2025

11:25:13

1,031

103.4000

LSE

2756641

03/11/2025

11:25:13

1,177

103.4000

LSE

2756637

03/11/2025

11:58:21

229

103.6000

LSE

2783397

03/11/2025

12:14:14

1,382

103.6000

LSE

2796823

03/11/2025

12:14:14

1,624

103.6000

LSE

2796821

03/11/2025

12:14:14

1,213

103.6000

LSE

2796819

03/11/2025

12:14:15

1,994

103.4000

LSE

2796851

03/11/2025

12:34:12

1,387

103.0000

BATE

2814242

03/11/2025

12:34:12

1,279

103.0000

BATE

2814240

03/11/2025

12:34:12

1,565

103.0000

CHIX

2814244

03/11/2025

12:34:12

1,498

103.0000

LSE

2814246

03/11/2025

12:34:13

1,587

102.8000

LSE

2814248

03/11/2025

12:34:20

1,537

102.2000

LSE

2814296

03/11/2025

12:53:00

1,432

101.8000

LSE

2830810

03/11/2025

13:03:12

1,396

101.6000

LSE

2840363

03/11/2025

13:21:54

1,481

101.4000

LSE

2858597

03/11/2025

13:33:57

1,235

101.4000

Aquis

2871537

03/11/2025

13:33:57

456

101.4000

LSE

2871545

03/11/2025

13:33:57

1,447

101.4000

LSE

2871543

03/11/2025

13:33:57

61

101.4000

LSE

2871541

03/11/2025

13:33:57

1,112

101.4000

LSE

2871539

03/11/2025

13:34:01

267

101.2000

LSE

2871594

03/11/2025

13:34:04

702

101.2000

LSE

2871610

03/11/2025

13:34:04

562

101.2000

LSE

2871612

03/11/2025

13:52:59

1,290

101.0000

BATE

2895714

03/11/2025

13:52:59

1,298

101.0000

BATE

2895710

03/11/2025

13:52:59

1,292

101.0000

CHIX

2895712

03/11/2025

13:52:59

1,511

100.8000

LSE

2895718

03/11/2025

13:52:59

1,710

101.0000

LSE

2895716

03/11/2025

14:05:52

39

100.6000

LSE

2913979

03/11/2025

14:05:52

1,464

100.6000

LSE

2913977

03/11/2025

14:11:45

300

100.8000

LSE

2921062

03/11/2025

14:13:22

1,605

101.2000

LSE

2922690

03/11/2025

14:14:01

5,068

101.4000

LSE

2923284

03/11/2025

14:14:01

1,200

101.4000

LSE

2923282

03/11/2025

14:15:05

1,680

101.4000

LSE

2925472

03/11/2025

14:21:05

1,386

101.4000

LSE

2933272

03/11/2025

14:32:01

1,646

101.4000

LSE

2959102

03/11/2025

14:32:01

1,577

101.4000

LSE

2959104

03/11/2025

14:45:11

1,050

101.8000

BATE

2996074

03/11/2025

14:45:11

2,187

101.8000

BATE

2996078

03/11/2025

14:45:11

1,434

101.8000

CHIX

2996076

03/11/2025

14:45:11

4,382

101.8000

LSE

2996080

03/11/2025

14:54:52

1,071

101.6000

BATE

3022811

03/11/2025

14:54:52

1,011

101.6000

CHIX

3022815

03/11/2025

14:54:52

175

101.6000

CHIX

3022809

03/11/2025

14:54:52

1,242

101.6000

CHIX

3022807

03/11/2025

14:54:52

1,686

101.6000

LSE

3022817

03/11/2025

14:54:52

1,592

101.6000

LSE

3022813

03/11/2025

14:55:10

337

101.6000

BATE

3025574

03/11/2025

14:55:10

963

101.6000

BATE

3025576

03/11/2025

14:56:13

1,548

101.6000

Aquis

3028060

03/11/2025

14:56:13

1,304

101.6000

Aquis

3028056

03/11/2025

14:56:13

1,238

101.6000

BATE

3028062

03/11/2025

14:56:13

246

101.6000

BATE

3028058

03/11/2025

14:56:13

548

101.6000

BATE

3028054

03/11/2025

14:56:13

348

101.6000

CHIX

3028052

03/11/2025

14:58:26

742

101.4000

LSE

3033001

03/11/2025

14:59:56

142

101.6000

LSE

3037110

03/11/2025

15:19:08

1,100

102.2000

LSE

3090592

03/11/2025

15:19:08

169

102.2000

LSE

3090590

03/11/2025

15:19:08

46

102.2000

LSE

3090588

03/11/2025

15:19:08

297

102.2000

LSE

3090586

03/11/2025

15:19:08

587

102.2000

LSE

3090584

03/11/2025

15:19:12

200

102.0000

LSE

3090686

03/11/2025

15:19:25

303

102.0000

LSE

3091074

03/11/2025

15:28:25

1,290

102.0000

CHIX

3115572

03/11/2025

15:28:25

1,576

102.0000

LSE

3115580

03/11/2025

15:28:25

50

102.0000

LSE

3115578

03/11/2025

15:28:25

1,568

102.0000

LSE

3115576

03/11/2025

15:28:25

1,406

102.0000

LSE

3115574

03/11/2025

15:30:48

700

102.0000

BATE

3122049

03/11/2025

15:33:51

555

102.0000

BATE

3127582

03/11/2025

15:33:51

69

102.0000

CHIX

3127586

03/11/2025

15:33:51

1,497

102.0000

CHIX

3127584

03/11/2025

15:34:05

745

102.0000

LSE

3127971

03/11/2025

15:34:05

195

102.0000

LSE

3127969

03/11/2025

15:34:05

1,100

102.0000

LSE

3127973

03/11/2025

15:36:05

347

102.0000

LSE

3133674

03/11/2025

15:36:05

963

102.0000

LSE

3133671

03/11/2025

15:36:05

359

102.0000

LSE

3133669

03/11/2025

15:36:15

800

101.8000

Aquis

3133973

03/11/2025

15:36:15

755

101.8000

BATE

3133967

03/11/2025

15:36:15

1,682

101.8000

LSE

3133971

03/11/2025

15:36:15

1,398

101.8000

LSE

3133969

03/11/2025

15:36:16

1,516

101.8000

Aquis

3134010

03/11/2025

15:36:16

761

101.8000

Aquis

3134008

03/11/2025

15:36:16

1,336

101.8000

BATE

3134006

03/11/2025

15:36:16

501

101.8000

BATE

3134004

03/11/2025

15:46:11

1,483

101.8000

LSE

3153861

03/11/2025

15:52:11

740

101.8000

LSE

3164410

03/11/2025

15:52:11

780

101.8000

LSE

3164412

03/11/2025

15:57:50

91

101.8000

BATE

3175432

03/11/2025

15:57:50

1,524

101.8000

BATE

3175430

03/11/2025

15:57:50

1,220

101.8000

BATE

3175434

03/11/2025

15:57:50

1,473

101.8000

LSE

3175436

03/11/2025

15:58:50

904

101.8000

LSE

3176842

03/11/2025

15:58:50

460

101.8000

LSE

3176840

03/11/2025

16:01:50

1,718

101.8000

LSE

3185977

03/11/2025

16:04:50

1,440

101.8000

LSE

3190963

03/11/2025

16:05:15

1,044

101.8000

CHIX

3194403

03/11/2025

16:07:50

1,516

101.8000

LSE

3199049

03/11/2025

16:07:51

460

101.8000

BATE

3199087

03/11/2025

16:07:51

317

101.6000

LSE

3199085

03/11/2025

16:11:53

1,099

101.8000

LSE

3208820

03/11/2025

16:12:53

490

101.8000

LSE

3210592

03/11/2025

16:12:53

401

101.8000

LSE

3210590

03/11/2025

16:21:17

258

101.8000

LSE

3232029

03/11/2025

16:22:12

79

101.8000

LSE

3233722

03/11/2025

16:22:12

133

101.8000

LSE

3233720

03/11/2025

16:23:32

117

101.8000

LSE

3236241