Transaction in Own Shares

31 January 2012

bwin.party digital entertainment plc

('bwin.party' or the 'Company')

Transaction in Own Shares and Consequent Total Voting Rights

bwin.party announces that on 31 January 2012 it purchased, through a third party, 293,250 of its ordinary shares for cancellation at an average price of 160.12 pence per share. The highest price paid was 161.50 pence per share and the lowest price paid was 158.10 pence per share.

Following the above purchase, the Company has now bought back 20,803,573 shares for cancellation, since 6 September 2011 when the buy-back programme commenced.

In accordance with Chapter 5 (Vote Holder and Issuer Notification Rules) of the FSA's Disclosure and Transparency Rules (the 'DTRs'), bwin.party makes the following declaration to the market:

As at 31 January 2012 bwin.party has a total of 832,105,698 ordinary shares of 0.015p each issued and admitted to trading. Each share carries the right to one vote, with the exception of shares held by the Company's employee benefit trust, bwin.party Shares Trust (the 'Trust'), which has waived the voting rights in respect of the shares it holds. As at 31 January 2012 the Trust holds 2,856,760 shares and therefore the total number of shares with voting rights is 829,248,938.

The total voting rights figure of 829,248,938 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, bwin.party under the DTRs.

Note: The Company's articles of association provide that the provisions of Chapter 5 of the DTRs, as revised from time to time, shall apply to the Company as if the Company were not a 'non-UK issuer' as defined in the DTRs.

Contact:

bwin.party digital entertainment plc

Robert Hoskin

Company Secretary: +350 200 78700