Transaction in Own Shares

25 November 2025

Card Factory plc(the "Company")

Transactions in own shares

Card Factory plc, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it purchased the following number of ordinary shares of 1 pence each in the capital of the Company ('Ordinary Shares') through UBS AG London Branch. The Ordinary Shares purchased will be held in treasury.

Date of purchases:

24 November 2025

No. of Ordinary Shares purchased

100,000

Highest price paid per share (pence)

96.50

Lowest price paid per share (pence)

94.90

Volume weighted average price paid per Ordinary Share (pence)

95.6108

The Company notifies the market that at the date of this announcement the Company's issued ordinary share capital comprises 351,595,922 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate,1,910,000 Ordinary Shares are held in treasury. The number of 349,685,922 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

This disclosure is made pursuant to paragraph 9.6.6(R) of the Listing Rules.

The table below contains detailed information about the purchases made as part of the Share repurchase programme.

Enquiries:Card Factory plc via Teneo (below)Darcy Willson-Rymer, Chief Executive OfficerMatthias Seeger, Chief Financial Officer

Teneo +44 (0) 207 353 4200

James Macey White / Anthony Di Natale [email protected]

Aggregated information:

Trading venue

Volume weighted average price (pence)

Aggregated volume

Lowest Price per share

Highest Price per share

London Stock Exchange

95.5820

70,830

94.90

96.50

BATS Europe

95.6361

14,170

95.00

96.40

Chi-X Europe

95.7371

10,000

95.20

96.50

Aquis

95.6945

5,000

94.90

96.40

Individual transactions:

In accordance with Article 5(1)(b) of Regulation (EU) No. 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018), a full breakdown of the individual trades made by UBS on behalf of the Company as part of the Programme is detailed below:

Transaction date

Time of transaction

Volume

Price (GBp)

Trading Venue

TransactionReferenceNumber

24/11/2025

09:03:00

2,216

96.4000

LSE

2993725

24/11/2025

09:03:00

954

96.4000

BATE

2993723

24/11/2025

09:03:00

1,353

96.4000

CHIX

2993721

24/11/2025

09:03:00

508

96.4000

BATE

2993719

24/11/2025

09:03:00

1,492

96.4000

BATE

2993717

24/11/2025

09:03:00

1,003

96.4000

Aquis

2993715

24/11/2025

09:03:00

23

96.4000

BATE

2993713

24/11/2025

09:03:00

10

96.4000

CHIX

2993711

24/11/2025

09:23:23

693

96.2000

LSE

3018734

24/11/2025

09:23:23

1,488

96.2000

LSE

3018732

24/11/2025

09:25:24

41

96.2000

LSE

3021763

24/11/2025

09:27:26

57

96.2000

LSE

3024260

24/11/2025

10:03:17

1,434

96.5000

CHIX

3067182

24/11/2025

10:05:14

2,033

96.5000

LSE

3069848

24/11/2025

10:14:19

2,005

96.0000

LSE

3079337

24/11/2025

10:14:26

70

96.0000

LSE

3079468

24/11/2025

10:18:32

350

95.9000

LSE

3083972

24/11/2025

10:28:56

1,832

95.9000

LSE

3094968

24/11/2025

10:28:56

214

95.9000

LSE

3094966

24/11/2025

10:42:04

245

96.0000

LSE

3108684

24/11/2025

10:42:04

735

96.0000

LSE

3108682

24/11/2025

10:43:27

272

95.9000

LSE

3109691

24/11/2025

10:45:59

1,854

95.9000

LSE

3112863

24/11/2025

10:45:59

1,026

95.8000

Aquis

3112861

24/11/2025

10:45:59

1,291

95.9000

LSE

3112859

24/11/2025

10:45:59

352

95.9000

LSE

3112857

24/11/2025

10:51:22

2,055

95.6000

LSE

3117862

24/11/2025

10:51:22

142

95.6000

LSE

3117860

24/11/2025

10:59:55

454

95.5000

BATE

3125698

24/11/2025

11:09:01

113

95.7000

LSE

3134439

24/11/2025

11:27:40

959

95.8000

LSE

3153592

24/11/2025

11:27:40

1,000

95.8000

LSE

3153590

24/11/2025

11:27:41

1,822

95.7000

LSE

3153597

24/11/2025

11:27:41

1,313

95.7000

CHIX

3153595

24/11/2025

11:33:01

133

95.7000

LSE

3158569

24/11/2025

11:33:01

651

95.7000

BATE

3158567

24/11/2025

11:33:01

1,833

95.7000

LSE

3158565

24/11/2025

12:23:06

2,212

95.7000

LSE

3201917

24/11/2025

12:23:06

1,336

95.7000

BATE

3201919

24/11/2025

12:23:06

883

95.7000

BATE

3201915

24/11/2025

12:39:14

1,955

95.4000

LSE

3215997

24/11/2025

12:53:59

4,100

95.4000

LSE

3229582

24/11/2025

12:53:59

276

95.4000

CHIX

3229580

24/11/2025

12:53:59

1,200

95.4000

CHIX

3229578

24/11/2025

12:54:00

1,118

95.3000

BATE

3229588

24/11/2025

12:54:00

312

95.3000

BATE

3229586

24/11/2025

13:30:08

1,251

95.4000

LSE

3265664

24/11/2025

13:30:08

885

95.4000

LSE

3265662

24/11/2025

13:34:40

2,334

95.3000

LSE

3270341

24/11/2025

13:34:40

1,137

95.3000

Aquis

3270339

24/11/2025

13:34:40

38

95.3000

LSE

3270337

24/11/2025

13:41:24

1,156

95.2000

CHIX

3278790

24/11/2025

13:41:52

190

95.2000

CHIX

3279189

24/11/2025

13:42:05

38

95.1000

LSE

3279354

24/11/2025

13:42:31

363

95.1000

LSE

3279743

24/11/2025

13:42:37

513

95.1000

LSE

3279807

24/11/2025

13:45:18

1,106

95.1000

LSE

3283042

24/11/2025

14:09:30

2,306

95.0000

LSE

3312762

24/11/2025

14:10:36

143

95.0000

BATE

3315141

24/11/2025

14:10:44

386

95.0000

LSE

3315371

24/11/2025

14:11:12

1,154

95.0000

BATE

3315768

24/11/2025

14:11:14

115

94.9000

LSE

3315795

24/11/2025

14:11:36

217

94.9000

LSE

3316176

24/11/2025

14:11:39

17

94.9000

LSE

3316216

24/11/2025

14:11:39

1,619

94.9000

LSE

3316218

24/11/2025

14:21:24

362

94.9000

LSE

3329919

24/11/2025

14:32:26

231

94.9000

Aquis

3356705

24/11/2025

14:33:43

75

95.3000

LSE

3359758

24/11/2025

14:33:43

1,000

95.3000

LSE

3359756

24/11/2025

14:33:43

1,000

95.3000

LSE

3359754

24/11/2025

14:38:43

4,100

95.3000

LSE

3375447

24/11/2025

14:38:43

1,850

95.3000

LSE

3375445

24/11/2025

14:48:53

130

95.3000

BATE

3400687

24/11/2025

14:50:00

1,297

95.3000

LSE

3404868

24/11/2025

14:50:00

904

95.3000

LSE

3404863

24/11/2025

14:50:00

1,181

95.3000

BATE

3404860

24/11/2025

15:05:34

2,254

95.7000

LSE

3449877

24/11/2025

15:05:34

1,000

95.8000

LSE

3449873

24/11/2025

15:05:34

1,141

95.8000

LSE

3449875

24/11/2025

15:22:27

1,876

95.7000

LSE

3485353

24/11/2025

15:23:56

639

95.7000

Aquis

3487156

24/11/2025

15:25:15

2,125

95.5000

LSE

3494947

24/11/2025

15:25:15

657

95.5000

Aquis

3494945

24/11/2025

15:25:15

1,528

95.6000

CHIX

3494943

24/11/2025

15:25:15

1,263

95.6000

BATE

3494941

24/11/2025

15:43:08

56

95.4000

LSE

3527559

24/11/2025

15:44:26

276

95.6000

LSE

3529601

24/11/2025

15:44:29

1,951

95.6000

LSE

3529725

24/11/2025

15:48:45

1,244

95.5000

BATE

3538866

24/11/2025

15:49:14

200

95.4000

LSE

3539826

24/11/2025

15:56:11

52

95.5000

BATE

3557159

24/11/2025

16:00:08

307

95.5000

Aquis

3566505

24/11/2025

16:00:08

1,379

95.4000

LSE

3566503

24/11/2025

16:00:08

1,944

95.4000

LSE

3566501

24/11/2025

16:00:08

1,950

95.4000

LSE

3566499

24/11/2025

16:00:08

271

95.4000

CHIX

3566497

24/11/2025

16:00:08

1,269

95.4000

CHIX

3566495

24/11/2025

16:00:52

1,272

95.3000

BATE

3567645

24/11/2025

16:20:37

401

95.4000

LSE

3612860

24/11/2025

16:20:37

141

95.4000

LSE

3612858

24/11/2025

16:20:37

23

95.4000

LSE

3612856

24/11/2025

16:20:37

204

95.4000

LSE

3612854

24/11/2025

16:20:37

61

95.4000

LSE

3612852