Transaction in Own Shares

25 July 2013 St Ives plc - ('the Company') Transaction in own shares St Ives plc announces that, on 24 July 2013, it purchased through NumisSecurities Limited 20,000 ordinary shares of 10 pence each in the Company at aprice of 155.22 pence per share. The purchased shares will all be held astreasury shares. The highest price paid was 155.22 pence per share and thelowest price paid was 155.22 pence per share. Following the above purchase, the Company holds 20,000 ordinary shares inTreasury and has a total of 121,683,429 ordinary shares of 10p each (excludingshares held in Treasury) in issue. The number of ordinary shares purchasedrepresented approximately 0.016% of the voting rights attributable to the totalordinary shares in issue prior to such purchase. Philip HarrisGroup Company Secretary St Ives plcEnquiries: 020 7928 8844