Transaction in Own Shares

24 November 2025

Card Factory plc(the "Company")

Transactions in own shares

Card Factory plc, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it purchased the following number of ordinary shares of 1 pence each in the capital of the Company ('Ordinary Shares') through UBS AG London Branch. The Ordinary Shares purchased will be held in treasury.

Date of purchases:

21 November 2025

No. of Ordinary Shares purchased

100,000

Highest price paid per share (pence)

96.70

Lowest price paid per share (pence)

95.60

Volume weighted average price paid per Ordinary Share (pence)

96.1679

The Company notifies the market that at the date of this announcement the Company's issued ordinary share capital comprises 351,595,922 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate, 1,810,000 Ordinary Shares are held in treasury. The number of 349,785,922 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

This disclosure is made pursuant to paragraph 9.6.6(R) of the Listing Rules.

The table below contains detailed information about the purchases made as part of the Share repurchase programme.

Enquiries:Card Factory plc via Teneo (below)Darcy Willson-Rymer, Chief Executive OfficerMatthias Seeger, Chief Financial Officer

Teneo +44 (0) 207 353 4200

James Macey White / Anthony Di Natale [email protected]

Aggregated information:

Trading venue

Volume weighted average price (pence)

Aggregated volume

Lowest Price per share

Highest Price per share

London Stock Exchange

96.1778

70,080

95.60

96.70

BATS Europe

96.1673

15,000

95.60

96.40

Chi-X Europe

96.1836

10,000

96.00

96.60

Aquis

95.9977

4,920

95.80

96.20

Individual transactions:

In accordance with Article 5(1)(b) of Regulation (EU) No. 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018), a full breakdown of the individual trades made by UBS on behalf of the Company as part of the Programme is detailed below:

Transaction date

Time of transaction

Volume

Price (GBp)

Trading Venue

TransactionReferenceNumber

21/11/2025

08:16:06

2,066

95.6000

LSE

3200620

21/11/2025

08:16:06

113

95.6000

LSE

3200618

21/11/2025

08:54:24

20

96.3000

LSE

3236708

21/11/2025

09:20:30

178

96.6000

LSE

3262478

21/11/2025

09:21:36

1,858

96.6000

LSE

3263693

21/11/2025

09:21:36

78

96.6000

LSE

3263691

21/11/2025

09:24:52

2

96.6000

LSE

3266403

21/11/2025

09:35:16

2,023

96.6000

LSE

3277165

21/11/2025

09:43:26

1,178

96.2000

Aquis

3285201

21/11/2025

09:43:26

2,283

96.2000

LSE

3285205

21/11/2025

09:43:26

1,439

96.2000

BATE

3285203

21/11/2025

09:54:41

2,032

96.4000

LSE

3295299

21/11/2025

09:59:33

673

96.3000

LSE

3299628

21/11/2025

09:59:41

1,416

96.3000

LSE

3299785

21/11/2025

10:03:02

83

96.3000

BATE

3303571

21/11/2025

10:03:02

83

96.3000

BATE

3303569

21/11/2025

10:18:39

120

96.2000

LSE

3320297

21/11/2025

10:18:39

370

96.2000

LSE

3320295

21/11/2025

10:42:30

1,528

96.3000

CHIX

3343168

21/11/2025

10:44:22

1,433

96.3000

BATE

3344270

21/11/2025

10:44:44

83

96.3000

BATE

3344509

21/11/2025

10:44:44

996

96.3000

BATE

3344507

21/11/2025

10:44:46

1,000

96.2000

LSE

3344553

21/11/2025

10:45:14

700

96.2000

LSE

3345377

21/11/2025

10:45:21

100

96.2000

LSE

3345434

21/11/2025

10:49:21

1,431

96.0000

CHIX

3347934

21/11/2025

10:55:42

2,254

96.1000

LSE

3354715

21/11/2025

11:06:24

2,077

96.0000

LSE

3364319

21/11/2025

11:10:28

500

96.0000

CHIX

3368318

21/11/2025

11:11:07

970

96.0000

CHIX

3368882

21/11/2025

11:26:12

2,042

96.1000

LSE

3381235

21/11/2025

12:06:32

2,071

95.8000

LSE

3412172

21/11/2025

12:09:47

249

95.8000

Aquis

3414082

21/11/2025

12:09:47

1,296

95.7000

BATE

3414080

21/11/2025

12:23:04

2,009

95.8000

LSE

3424986

21/11/2025

12:23:04

1,135

95.8000

Aquis

3424984

21/11/2025

12:34:01

16

95.8000

LSE

3435487

21/11/2025

12:51:11

1,103

96.1000

LSE

3450745

21/11/2025

12:51:11

1,000

96.1000

LSE

3450743

21/11/2025

12:55:10

30

96.0000

LSE

3454191

21/11/2025

13:03:02

2,225

96.2000

LSE

3460506

21/11/2025

13:04:48

2,163

96.1000

LSE

3461531

21/11/2025

13:04:48

1,402

96.1000

CHIX

3461529

21/11/2025

13:04:48

1,306

96.1000

BATE

3461527

21/11/2025

13:26:42

455

96.4000

LSE

3479591

21/11/2025

13:26:42

1,213

96.4000

LSE

3479589

21/11/2025

13:41:12

1,486

96.4000

BATE

3494764

21/11/2025

13:41:12

2,011

96.5000

LSE

3494762

21/11/2025

13:54:35

1,936

96.4000

LSE

3507387

21/11/2025

13:54:35

1,394

96.4000

BATE

3507385

21/11/2025

14:02:41

2,043

96.6000

LSE

3517348

21/11/2025

14:02:41

1,393

96.6000

CHIX

3517346

21/11/2025

14:02:41

2,271

96.7000

LSE

3517341

21/11/2025

14:13:00

1,095

96.2000

Aquis

3529483

21/11/2025

14:13:00

1,469

96.3000

BATE

3529481

21/11/2025

14:13:00

2,028

96.3000

LSE

3529485

21/11/2025

14:31:27

1,321

95.6000

LSE

3559629

21/11/2025

14:56:30

1,188

96.4000

LSE

3618312

21/11/2025

14:56:30

1,000

96.4000

LSE

3618310

21/11/2025

15:11:00

1,353

96.5000

LSE

3653580

21/11/2025

15:11:00

500

96.5000

LSE

3653578

21/11/2025

15:11:17

300

96.5000

LSE

3654117

21/11/2025

15:11:17

102

96.5000

LSE

3654119

21/11/2025

15:20:12

2,153

96.3000

LSE

3672842

21/11/2025

15:20:12

2,495

96.3000

LSE

3672833

21/11/2025

15:20:12

497

96.3000

LSE

3672835

21/11/2025

15:20:12

1,338

96.3000

CHIX

3672828

21/11/2025

15:20:44

1,379

96.1000

BATE

3673748

21/11/2025

15:39:17

1

96.0000

LSE

3715281

21/11/2025

15:39:58

1,714

96.0000

LSE

3716322

21/11/2025

15:39:58

2,066

96.0000

LSE

3716320

21/11/2025

15:39:58

262

96.0000

LSE

3716318

21/11/2025

15:48:58

1,548

96.1000

BATE

3734350

21/11/2025

15:48:58

955

96.1000

LSE

3734348

21/11/2025

15:48:58

971

96.1000

LSE

3734352

21/11/2025

15:51:46

637

95.9000

Aquis

3741005

21/11/2025

15:51:46

2,081

95.9000

LSE

3741007

21/11/2025

15:58:45

626

95.8000

Aquis

3753674

21/11/2025

15:58:47

522

95.6000

BATE

3753723

21/11/2025

15:58:51

2,189

95.6000

LSE

3753852

21/11/2025

16:11:53

1,871

96.0000

LSE

3782752

21/11/2025

16:13:13

1,000

96.0000

LSE

3784823

21/11/2025

16:13:13

483

96.0000

BATE

3784821

21/11/2025

16:13:13

1,146

96.0000

LSE

3784825

21/11/2025

16:18:46

1,430

96.0000

CHIX

3798723

21/11/2025

16:18:46

856

96.0000

LSE

3798725

21/11/2025

16:18:46

8

96.0000

CHIX

3798721

21/11/2025

16:26:20

80

96.1000

LSE

3817744