Transaction in Own Shares

1 August 2013 St Ives plc - ("the Company") Transaction in own shares On 24 July 2013 St Ives commenced a share buy-back programme ("The ShareBuy-back") to buy up to £3,240,000-worth of the Company's existing issuedshares to hold in treasury. To date the Company has purchased 40,000 ordinaryshares at a total cost of £62,044. As the Company is to enter into a close period ahead of its preliminary resultsannouncement for the year ended 2 August 2013, the Company has appointed NumisSecurities Limited to manage an irrevocable programme during the close period(the "Close Period Share Buy-back") to buy-back shares within certain pre-setparameters. The Close Period Share Buy-back will commence on 2 August 2013 andwill run up to the announcement of the preliminary results for the year ended 2August 2013. The maximum price paid continues to be limited to no more than the higher of(i) an amount equal to 105 per cent. of the average middle quotations for anordinary share in the Company as derived from The London Stock Exchange DailyOfficial List for the 5 business days immediately preceding the date on whichsuch share is contracted to be purchased and (ii) the amount stipulated byArticle 5 (1) of the EU Buy-back and Stabilisation Regulation (being the higherof the price of the last independent bid for an ordinary share in the Companyon the trading venues where the market purchases by the Company pursuant to theauthority conferred by the shareholders will be carried on. Any shares purchased in the Close Period Share Buy-back will count towards theCompany's general buy-back authority of 10% of the Company's issued sharecapital, as approved at the Company's Annual General Meeting on 27 November2012. St Ives confirms that it currently has no unpublished price sensitiveinformation. Philip HarrisGroup Company SecretarySt Ives plcEnquiries: 020 7928 8844