Transaction in Own Shares

10 October 2011

bwin.party digital entertainment plc

('bwin.party' or the 'Company')

Transaction in own shares

bwin.party announces that on 10 October 2011 it purchased, through Numis Securities Limited, 281,704 of its ordinary shares for cancellation at an average price of 117.14 pence per share. The highest price paid was 119.5 pence per share and the lowest price paid was 115.7 pence per share.

Following the above purchase, the Company has now bought back 6,386,625 shares for cancellation, since 6 September 2011 when the buy-back programme commenced. The total number of bwin.party shares in issue is 846,522,646 and the total number of voting rights in issue is 842,612,176 (total number of shares in issue minus 3,910,470 shares held by the employee benefit trust in respect of which the voting rights have been waived).

Contact:

bwin.party digital entertainment plc

Robert Hoskin

Company Secretary +350 200 78700