Transaction in Own Shares

IMPERIAL BRANDS PLC

Legal Entity Identifier (LEI) No. 549300DFVPOB67JL3A42

Transaction in own shares

Imperial Brands PLC (the "Company") announces that on 29 October 2025 it purchased for cancellation the following number of its ordinary shares of 10 pence each pursuant to its GBP 1.25 billion share repurchase programme, details of which were announced on 30 October 2024.

Description of shares: Imperial Brands PLC - ordinary shares of 10 pence

Number of shares repurchased: 164,887

Date of transaction: 29 October 2025

Average price paid per share: GBp 3,040.1482

Lowest price paid per share: GBp 3,013.0000

Highest price paid per share: GBp 3,055.0000

Broker: Barclays Capital Securities Limited ("Barclays")

The Company intends to cancel these Shares.

All shares were purchased from Barclays as an on exchange transaction subject to the rules of the London Stock Exchange.

Following the purchase and subsequent settlement and cancellation of these shares, the remaining number of ordinary shares in issue will be 803,800,378 (excluding treasury shares).

The figure of 803,800,378 may be used by shareholders (and others with notification obligations) as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the Disclosure Guidance and Transparency Rules.

In accordance with Article 5(1)(b) of Regulation (EU) No 596/2014 (the Market Abuse Regulation), detailed information about the individual purchases is attached to this announcement.

http://www.rns-pdf.londonstockexchange.com/rns/4019F_1-2025-10-29.pdf

These purchases are the last purchases to be made under the second £625 million tranche (the "Second Tranche") announced on 1 May 2025, part of the £1.25 billion share buyback programme (the "Share Buyback Programme") announced on 08 October 2024. Accordingly, the Second Tranche of the programme has been completed in accordance with its terms. Under the Second Tranche, the Company repurchased 21,059,150 shares of 10 pence each at an average price of 2967.8310 pence per share. In aggregate, under the Share Buyback Programme, the Company repurchased 44,547,773 shares of 10 pence each at an average price of 2805.9764 pence per share.

Contacts:

John Crosse +44 (0) 7484 967 842