Transaction in Own Shares

02 December 2025

Card Factory plc(the "Company")

Transactions in own shares

Card Factory plc, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it purchased the following number of ordinary shares of 1 pence each in the capital of the Company ('Ordinary Shares') through UBS AG London Branch. The Ordinary Shares purchased will be held in treasury.

Date of purchases:

01 December 2025

No. of Ordinary Shares purchased

100,000

Highest price paid per share (pence)

98.50

Lowest price paid per share (pence)

95.90

Volume weighted average price paid per Ordinary Share (pence)

96.8857

The Company notifies the market that at the date of this announcement the Company's issued ordinary share capital comprises 351,595,922 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate, 2,410,000 Ordinary Shares are held in treasury. The number of 349,185,922 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

This disclosure is made pursuant to paragraph 9.6.6(R) of the Listing Rules.

The table below contains detailed information about the purchases made as part of the Share repurchase programme.

Enquiries:Card Factory plc via Teneo (below)Darcy Willson-Rymer, Chief Executive OfficerMatthias Seeger, Chief Financial Officer

Teneo +44 (0) 207 353 4200

James Macey White / Anthony Di Natale [email protected]

Aggregated information:

Trading venue

Volume weighted average price (pence)

Aggregated volume

Lowest Price per share

Highest Price per share

London Stock Exchange

96.8183

70,000

95.90

97.50

BATS Europe

97.0426

15,000

96.10

97.90

Chi-X Europe

97.0678

10,000

96.30

98.50

Aquis

96.9944

5,000

96.30

97.50

Individual transactions:

In accordance with Article 5(1)(b) of Regulation (EU) No. 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018), a full breakdown of the individual trades made by UBS on behalf of the Company as part of the Programme is detailed below:

Transaction date

Time of transaction

Volume

Price (GBp)

Trading Venue

TransactionReferenceNumber

01/12/2025

09:01:50

1,099

97.7000

Aquis

3100536

01/12/2025

12:31:10

1,244

96.3000

Aquis

3279238

01/12/2025

13:53:27

1,100

96.6000

Aquis

3352572

01/12/2025

15:18:56

626

97.4000

Aquis

3520242

01/12/2025

15:25:14

675

97.2000

Aquis

3541088

01/12/2025

16:10:41

256

97.5000

Aquis

3645343

01/12/2025

09:01:50

1,343

97.9000

BATE

3100534

01/12/2025

09:12:04

12

97.4000

BATE

3110955

01/12/2025

09:15:09

450

97.4000

BATE

3114132

01/12/2025

09:15:09

966

97.4000

BATE

3114130

01/12/2025

12:18:29

1,321

96.4000

BATE

3269746

01/12/2025

12:18:29

1,411

96.4000

BATE

3269744

01/12/2025

12:59:12

406

96.1000

BATE

3302531

01/12/2025

12:59:55

522

96.1000

BATE

3303170

01/12/2025

13:31:09

1,274

96.6000

BATE

3331533

01/12/2025

14:37:38

1,301

97.0000

BATE

3419699

01/12/2025

14:58:00

1,120

97.2000

BATE

3466234

01/12/2025

14:59:51

620

97.2000

BATE

3469605

01/12/2025

14:59:51

780

97.2000

BATE

3469603

01/12/2025

14:59:51

411

97.2000

BATE

3469601

01/12/2025

15:24:46

324

97.2000

BATE

3536358

01/12/2025

15:24:46

1,127

97.2000

BATE

3536356

01/12/2025

16:07:50

1,612

97.6000

BATE

3636508

01/12/2025

09:01:50

1,552

98.5000

CHIX

3100528

01/12/2025

10:55:44

1,331

96.3000

CHIX

3201379

01/12/2025

12:18:29

1,348

96.4000

CHIX

3269742

01/12/2025

13:53:27

1,476

96.6000

CHIX

3352574

01/12/2025

14:23:44

1,521

96.8000

CHIX

3387659

01/12/2025

15:24:46

1,343

97.3000

CHIX

3536349

01/12/2025

16:04:55

661

97.3000

CHIX

3628123

01/12/2025

16:08:40

768

97.5000

CHIX

3637834

01/12/2025

09:15:09

2,218

97.4000

LSE

3114134

01/12/2025

09:19:46

2,034

96.8000

LSE

3117878

01/12/2025

09:39:29

1,987

96.4000

LSE

3135512

01/12/2025

09:55:23

1,828

95.9000

LSE

3148923

01/12/2025

10:04:36

2,180

96.2000

LSE

3156923

01/12/2025

10:16:45

898

96.2000

LSE

3167910

01/12/2025

10:17:33

222

96.2000

LSE

3168611

01/12/2025

10:20:17

181

96.3000

LSE

3171144

01/12/2025

10:20:32

1,845

96.4000

LSE

3171313

01/12/2025

10:29:36

2,082

96.6000

LSE

3177731

01/12/2025

10:33:16

2,117

96.6000

LSE

3181433

01/12/2025

10:55:44

2,158

96.4000

LSE

3201377

01/12/2025

11:18:50

1,885

96.3000

LSE

3221751

01/12/2025

11:18:50

150

96.3000

LSE

3221749

01/12/2025

12:02:00

291

96.4000

LSE

3257206

01/12/2025

12:18:29

1,796

96.4000

LSE

3269750

01/12/2025

12:18:29

2,203

96.4000

LSE

3269748

01/12/2025

12:30:43

2,006

96.3000

LSE

3278825

01/12/2025

13:29:35

1,446

96.8000

LSE

3329238

01/12/2025

13:30:32

10

96.8000

LSE

3331068

01/12/2025

13:30:32

657

96.8000

LSE

3331066

01/12/2025

13:31:07

1,964

96.7000

LSE

3331495

01/12/2025

13:31:09

2,121

96.6000

LSE

3331535

01/12/2025

13:31:09

1,901

96.6000

LSE

3331537

01/12/2025

13:53:27

2,101

96.6000

LSE

3352576

01/12/2025

14:23:44

1,817

96.8000

LSE

3387661

01/12/2025

14:23:44

2,077

96.8000

LSE

3387667

01/12/2025

14:23:44

1,907

96.8000

LSE

3387663

01/12/2025

14:23:44

1,996

96.8000

LSE

3387665

01/12/2025

14:37:38

1,932

97.1000

LSE

3419697

01/12/2025

14:44:08

2,027

97.1000

LSE

3432752

01/12/2025

14:59:51

1,971

97.2000

LSE

3469609

01/12/2025

14:59:51

2,008

97.4000

LSE

3469607

01/12/2025

15:16:50

2,042

97.4000

LSE

3516530

01/12/2025

15:18:56

2,002

97.4000

LSE

3520244

01/12/2025

15:24:46

2,088

97.3000

LSE

3536351

01/12/2025

15:30:31

1,934

97.1000

LSE

3552802

01/12/2025

15:46:10

225

97.1000

LSE

3586587

01/12/2025

15:46:10

119

97.1000

LSE

3586589

01/12/2025

15:49:27

2,197

97.4000

LSE

3591964

01/12/2025

15:56:34

2,169

97.4000

LSE

3608513

01/12/2025

16:08:17

1,818

97.5000

LSE

3637227

01/12/2025

16:08:40

1,390

97.4000

LSE

3637836