Transaction in Own Shares

01 December 2025

Card Factory plc(the "Company")

Transactions in own shares

Card Factory plc, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it purchased the following number of ordinary shares of 1 pence each in the capital of the Company ('Ordinary Shares') through UBS AG London Branch. The Ordinary Shares purchased will be held in treasury.

Date of purchases:

28 November 2025

No. of Ordinary Shares purchased

100,000

Highest price paid per share (pence)

98.90

Lowest price paid per share (pence)

97.70

Volume weighted average price paid per Ordinary Share (pence)

98.3129

The Company notifies the market that at the date of this announcement the Company's issued ordinary share capital comprises 351,595,922 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate, 2,310,000 Ordinary Shares are held in treasury. The number of 349,285,922 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

This disclosure is made pursuant to paragraph 9.6.6(R) of the Listing Rules.

The table below contains detailed information about the purchases made as part of the Share repurchase programme.

Enquiries:Card Factory plc via Teneo (below)Darcy Willson-Rymer, Chief Executive OfficerMatthias Seeger, Chief Financial Officer

Teneo +44 (0) 207 353 4200

James Macey White / Anthony Di Natale [email protected]

Aggregated information:

Trading venue

Volume weighted average price (pence)

Aggregated volume

Lowest Price per share

Highest Price per share

London Stock Exchange

98.3200

70,000

97.90

98.80

BATS Europe

98.3043

15,000

97.70

98.90

Chi-X Europe

98.2438

10,000

97.70

98.80

Aquis

98.3761

5,000

97.90

98.50

Individual transactions:

In accordance with Article 5(1)(b) of Regulation (EU) No. 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018), a full breakdown of the individual trades made by UBS on behalf of the Company as part of the Programme is detailed below:

Transaction date

Time of transaction

Volume

Price (GBp)

Trading Venue

TransactionReferenceNumber

28/11/2025

10:07:20

1,024

98.7000

Aquis

2559516

28/11/2025

11:37:47

1,056

98.4000

Aquis

2622266

28/11/2025

13:59:40

1,198

97.9000

Aquis

2723722

28/11/2025

15:23:40

1,127

98.5000

Aquis

2875618

28/11/2025

15:53:40

595

98.5000

Aquis

2925677

28/11/2025

08:14:18

1,452

98.9000

BATE

2479248

28/11/2025

09:14:02

600

97.8000

BATE

2519700

28/11/2025

09:14:02

844

97.8000

BATE

2519698

28/11/2025

11:35:20

1,400

98.6000

BATE

2621076

28/11/2025

11:41:15

1,305

98.1000

BATE

2624291

28/11/2025

12:58:56

1,549

98.2000

BATE

2673687

28/11/2025

13:59:40

1,059

97.7000

BATE

2723743

28/11/2025

13:59:40

57

97.7000

BATE

2723741

28/11/2025

13:59:40

258

97.7000

BATE

2723739

28/11/2025

15:00:12

1,480

98.3000

BATE

2833399

28/11/2025

15:00:12

1,315

98.3000

BATE

2833401

28/11/2025

15:49:27

1,315

98.5000

BATE

2918592

28/11/2025

15:49:27

1,427

98.5000

BATE

2918590

28/11/2025

16:15:50

939

98.5000

BATE

2968478

28/11/2025

08:14:18

1,491

98.8000

CHIX

2479246

28/11/2025

10:26:58

1,437

98.5000

CHIX

2574818

28/11/2025

12:47:07

1,495

98.2000

CHIX

2666060

28/11/2025

13:59:40

1,542

97.8000

CHIX

2723737

28/11/2025

13:59:40

1,540

97.7000

CHIX

2723728

28/11/2025

15:29:14

1,546

98.4000

CHIX

2885301

28/11/2025

15:57:38

949

98.4000

CHIX

2932401

28/11/2025

08:14:18

1,991

98.8000

LSE

2479250

28/11/2025

08:40:23

1,847

98.3000

LSE

2496131

28/11/2025

08:50:28

2,225

98.2000

LSE

2503146

28/11/2025

08:56:20

2,086

98.1000

LSE

2507126

28/11/2025

09:08:16

1,857

97.9000

LSE

2515788

28/11/2025

09:42:55

1,948

98.5000

LSE

2541246

28/11/2025

09:45:58

2,107

98.5000

LSE

2543567

28/11/2025

10:07:20

2,182

98.6000

LSE

2559518

28/11/2025

10:21:46

291

98.6000

LSE

2570628

28/11/2025

10:26:46

2,069

98.6000

LSE

2574681

28/11/2025

10:26:58

2,571

98.5000

LSE

2574820

28/11/2025

11:19:09

1,965

98.7000

LSE

2611336

28/11/2025

11:23:33

2,299

98.6000

LSE

2613830

28/11/2025

11:41:15

2,212

98.2000

LSE

2624293

28/11/2025

12:39:00

2,112

98.3000

LSE

2660647

28/11/2025

12:47:07

1,887

98.2000

LSE

2666062

28/11/2025

12:58:58

1,498

98.2000

LSE

2673718

28/11/2025

13:05:48

1,980

98.2000

LSE

2679180

28/11/2025

13:05:48

1,906

98.2000

LSE

2679182

28/11/2025

13:05:48

1,959

98.2000

LSE

2679184

28/11/2025

13:29:17

3,009

98.2000

LSE

2695102

28/11/2025

13:51:31

1,810

98.1000

LSE

2716951

28/11/2025

13:59:40

2,196

97.9000

LSE

2723726

28/11/2025

13:59:40

2,097

97.9000

LSE

2723724

28/11/2025

14:51:31

1,167

98.1000

LSE

2812747

28/11/2025

14:51:31

271

98.1000

LSE

2812745

28/11/2025

15:00:12

2,121

98.3000

LSE

2833405

28/11/2025

15:00:12

2,019

98.3000

LSE

2833403

28/11/2025

15:18:24

2,052

98.4000

LSE

2866665

28/11/2025

15:29:14

1,868

98.4000

LSE

2885303

28/11/2025

15:49:27

2,106

98.5000

LSE

2918596

28/11/2025

15:49:27

3,122

98.5000

LSE

2918594

28/11/2025

16:29:06

7,002

98.3000

LSE

2997749

28/11/2025

16:29:06

168

98.3000

LSE

2997747